Soft2Bet Appoints Andrew Cochrane as Chief Commercial Officer to Lead Global Growth Strategy

Soft2Bet, a leading international casino and sportsbook operator and platform provider, announces the executive appointment of Andrew Cochrane as Chief Commercial Officer (CCO).

The appointment strengthens Soft2Bet’s senior leadership team as the Group continues to execute its long-term growth strategy and expand its presence across regulated markets worldwide. 

In his role as CCO, Cochrane will oversee Soft2Bet’s global commercial execution, strategic partnerships, and growth across multiple business verticals. His focus will be on driving long-term value for the Group by consolidating its market position and identifying new commercial opportunities in regulated markets across the globe.

Cochrane joins Soft2Bet with an extensive background in senior commercial leadership within the international gaming and sports betting sectors. Prior to joining Soft2Bet, Cochrane served as Chief Business Officer at Gaming Innovation Group (GiG), where he played a key role in accelerating business development, expanding the company’s regulated market footprint, and driving a return to revenue growth. He has also held senior leadership positions at DraftKings and SBTech.

Andrew Cochrane, Chief Commercial Officer of Soft2Bet, commented ahead of his arrival: “This is an exciting moment to be joining Soft2Bet. The business has built a high-performance platform supported by an ambitious strategic growth roadmap, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development. I’m looking forward to working alongside the leadership team and playing a central role in driving the Group’s continued expansion and long-term commercial success across regulated markets worldwide.”

Looking ahead, Soft2Bet’s focus through 2026 is on enhancing the player experience and advancing higher standards across the industry. Cochrane’s proven track record of delivering revenue growth, navigating complex regulatory frameworks, and leading large-scale transformation initiatives supports the Group’s commitment to delivering safer, more intuitive, and more personalised player journeys built on trust, clarity, and protection.

About Soft2Bet

Soft2Bet is a platform provider and operator group that powers casino and sportsbook brands across various markets. The company builds proprietary technology, including MEGA, its plug-and-play gamification suite, to help operators increase engagement and lifetime value through personalised experiences and data-driven decision-making. MEGA integrates via API into existing casino and sportsbook environments.