Global Sports Traffic & Media Network for iGaming Growth
First Sport Media is a global sports media and traffic network helping sportsbooks and iGaming brands reach high-intent users at scale.
We operate a portfolio of live score and sports content platforms, including 777score.com, azscore.com, livescores.biz, and other localized assets, with a strong footprint in LATAM and Africa.
Our approach combines classic media with performance-driven marketing. We offer direct access to premium placements across our network, alongside programmatic activation and data-driven audience targeting.
At the core of our ecosystem is an in-house DMP built on sports audience behavior. We segment users based on real intent signals — such as live betting activity, odds interaction, and pre-match research — and use these insights to optimize campaigns and scale results.
We support both brand and performance goals through a mix of formats: display, video, editorial integrations, and remarketing solutions.
Key strengths:
— High-intent sports audience with strong betting interest
— Behavioral targeting based on real user activity
— Direct deals (FIX/CPM) and programmatic access
— Global reach with focus on emerging markets
— Flexible formats and scalable campaign setups
We work closely with partners to deliver not just traffic, but measurable and sustainable growth.
EST 2017
UA, Kyiv
11 - 50 Employees
First Sport Media is a global sports media network providing direct access to high-intent betting audiences through its portfolio of live score and sports content platforms.
We offer premium advertising placements across owned and operated assets, combined with advanced audience targeting powered by our in-house DMP. Our data is built on real user behavior — including live match engagement, odds interaction, and pre-match research — allowing brands to reach users at the moment of highest intent.
Our network covers key growth markets such as LATAM and Africa, delivering scalable reach with strong betting affinity.
We support both brand awareness and performance campaigns through a flexible mix of formats, including display, video, editorial integrations, and remarketing.
What makes us different:
— Direct access to inventory (no intermediaries, full transparency)
— High-intent sports audience with proven betting behavior
— Behavioral segmentation (Live Bettors, Odds Users, Pre-Match Planners)
— Cross-channel activation (web, in-app, video, programmatic)
— Flexible buying models: FIX, CPM, and tailored integrations
We work closely with partners to build efficient acquisition strategies, combining scale, quality, and measurable performance.
Description:
Alongside our media network, First Sport Media operates an affiliate division focused on delivering scalable and performance-driven user acquisition for iGaming brands.
We work with a global network of partners and traffic sources, combining in-house media capabilities with affiliate expertise to drive high-quality registrations and FTDs.
Our approach is focused on transparency, traffic quality, and long-term value. We carefully select partners, monitor performance, and optimize campaigns based on real user behavior and conversion data.
We support different cooperation models, including CPA and hybrid deals, tailored to partner goals and market specifics.
Key advantages:
— Access to high-quality sports traffic with strong betting intent
— Combination of media buying and affiliate distribution
— Focus on FTD and long-term user value
— Flexible deal structures (CPA, Hybrid)
— Dedicated account management and ongoing optimization
We aim to build sustainable partnerships by aligning incentives and focusing on measurable results, not just volume.
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