Infingame partners with The Playa to deliver AI-driven personalization across the iGaming ecosystem

Infingame, a leading iGaming aggregator, has announced a strategic partnership with The Playa, an AI-powered personalization platform, to enhance player engagement and deliver next-generation user experiences for operators worldwide.

Through this collaboration, Infingame will integrate The Playa’s advanced behavioral intelligence and real-time decisioning capabilities into its aggregation platform, enabling operators to unlock deeper player insights and drive measurable growth across the entire player lifecycle.

Infingame is known for its unified aggregation solution, offering access to over 16,000+ games through a single API alongside engagement tools such as tournaments, challenges, and analytics. Now, The Playa complements this ecosystem with AI-driven personalization technology that analyzes player behavior, detects engagement patterns, and delivers tailored recommendations to increase retention, lifetime value, and overall revenue performance.

By combining Infingame’s extensive game portfolio and gamification capabilities with The Playa’s AI personalization layer, the partnership empowers operators to move beyond static player segmentation and adopt fully dynamic, real-time player journeys.

Infingame's clients will now benefit from personalized game recommendations and lobby experiences, early identification of high-value players and churn risks, data-driven engagement strategies, as well as improved acquisition efficiency and retention rates.

Dmytro Kryvorchuk, COO at Infingame, commented: “Partnering with The Playa allows us to take our platform to the next level by embedding intelligent personalization directly into the player experience. This collaboration strengthens our mission to help operators grow faster with smarter tools and deeper insights.”

Viktoriia Grygorenko, CEO at The Playa, added: "Today's players expect the same level of relevance they get from Netflix or TikTok. When you combine Infingame's scale and game diversity with our AI personalization layer, operators can finally deliver experiences that feel tailored to each player. That's where real engagement and long-term retention come from.”

As personalization becomes a critical competitive factor in iGaming, the partnership positions both companies at the forefront of innovation, combining scalable content infrastructure with adaptive AI intelligence.

About Infingame   

Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at sales@infingame.com.  

About The Playa

The Playa is AI-driven personalization solutions for iGaming operators. It helps platforms increase engagement, revenue, and ROMI by up to 25% through deep behavioral profiling, real-time signal detection, and tailored experiences for each individual player. The team serves a wide range of operators, including enterprises with $10M+ monthly GGR. Learn more at theplaya.solutions.