09.11.2026 · 11 min read
Sixth and last in this series on marketing under the Finnish gambling licence . In 2023 and spring 2024, Veikkaus advertising ran more than 200 times in breaks of television programmes aimed at minors. Veikkaus is Finland's state-owned gambling company, and depending on the date of the assessment may decide whether that ban counts: an assessment be...
Industry Voices
Regulatory Updates and Compliance
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Full article
28.10.2026 · 2 min read
Blue Global Gaming | Market Intelligence & Strategic Foresight. Mexico continues to attract interest from international gaming operators, technology providers and investors. Yet understanding the country’s gaming market requires more than following recent regulatory announcements. It requires examining the legal framework that has shaped the indust...
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25.10.2026 · 10 min read
Fifth in the series on marketing in Finland's new gambling market. OnlyiGaming, Industry Voices. By Gloria Kesa, FinEst Verba. We are halfway through this series, so let's play pretend. You are launching your online casino in Finland, and your launch budget is approved. Your channel plan uses only what section 51 of the Gambling Act (Rahapelilaki 1...
Industry Thought Leadership
19.10.2026 · 10 min read
Fourth in a series of six on marketing under the Finnish gambling licence. OnlyiGaming, Industry Voices. By Gloria Kesa, FinEst Verba . From 1 July 2027, before any campaign goes to Finnish players, an operator must be able to pull one list from its database: every person who has played its games in the last 24 months. Anyone not on that list canno...
12.10.2026 · 8 min read
The Finnish launch plan reaches the board. Someone asks the commercial director what the welcome offer is. There is none, and the room assumes the CRM team has been too careful. Are bonuses allowed under the Finnish gambling licence? As acquisition, no. As retention, on conditions. The Gambling Act (Rahapelilaki 10/2026) prohibits free play, discou...
Marketing and Branding Strategies
10.10.2026 · 2 min read
Stake’s short window to keep operating in Brazil closed almost as soon as it opened. On Friday, October 9, the president of the Federal Regional Court of the 3rd Region (TRF3), Luis Antonio Johonsom Di Salvo, suspended the injunction that had allowed Stake Brazil to keep offering fixed-odds betting until October 25. The suspension came one day afte...
08.10.2026 · 3 min read
New Blask research compares Brazil's ban, which took effect today, with India's August 2025 ban. In both countries the legal market disappeared, but the demand did not. Brazil's online betting market went dark, and Blask has published a study of what comes next, based on the precedent that exists: India's real-money gaming ban of August 2025. Blask...
Licensing and Certifications
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05.10.2026 · 8 min read
An affiliate team opens the Finnish Gambling Act (Rahapelilaki 10/2026), searches for "affiliate", finds nothing, and reports that the ban does not exist. The search worked. The conclusion is wrong. I have seen founders spend six figures on legal opinions to justify a technicality, only to get hit with an enforcement decision because they misread t...
31.08.2026 · 2 min read
BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US footprint into a tenth state after being granted Vendor Registration license to supply its exclusive content to operators in the Commonwealth of Virginia. The license was granted by the Virginia Lottery, the state government agency re...
Market Expansions
27.08.2026 · 5 min read
For years, the Nordic online gambling market has lived in a kind of regulatory in-between: national monopolies on one side, and a large, active base of players using internationally licensed operators on the other. That gap is now closing, but slowly and deliberately. Finland's ongoing gambling reform, alongside long-established frameworks from Mal...
09.06.2026 · 2 min read
BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky. The approval and license were granted by the Kentucky Horse Raci...
BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US presence after its exclusive Setka Cup table tennis content was added to the Sports Wagering catalog in the State of Illinois. The approval was granted by the Illinois Gaming Board, the regulatory and law enforcement agency responsibl...