PR News | iGaming & Online Casino Industry Updates

For years, many affiliates treated Google Ads certification as a checkbox. Submit the documents, wait for approval, launch campaigns, buy traffic. Those days are gone. As of 2026, Google allows gambling advertising in roughly 55 approved markets , but getting certified has become significantly more complex. Account history, domain ownership, GEO co...

Influence marketing in iGaming has long gone beyond being an additional promotional channel and has become a full-fledged growth driver. Today, brands use it not only to generate reach, but also to enter new GEOs, build trust faster, connect with local audiences, and attract higher-quality traffic. This effect is especially visible in developing ma...

Paid traffic looks tempting, darling. Push, pop, native, Telegram placements — all that fast volume sounds boss until the funnel starts leaking money. Buying iGaming traffic can work, but only when the math, tracking, and traffic quality hold before scaling. If you already work with paid sources, you know the game: buying traffic is easy. Making it...

Following a highly engaging 3-day interactive countdown stream and massive anticipation from partners, game provider Pixmove has officially announced the global release of its latest title: Falling Pickaxe . Blending the viral appeal of streamer mechanics with the addictive nature of idle games, Falling Pickaxe taps directly into the nostalgia of t...

Soft2Bet has released MEGA Shoot, a new football-themed gamification engine created for the 2026 FIFA World Cup to help sportsbook operators keep players active throughout the tournament. MEGA Shoot will be available across selected Soft2Bet brands such as Betinia, Swiper, Campobet, ToonieBet, Elabet including those in Denmark, Greece, Mexico, New ...

In affiliate marketing, some deals start in dashboards. The best ones start with a handshake. That’s exactly why the Big Betty team is heading to iGB L!VE London. Traffic talks online, but partnerships grow face-to-face. A quick coffee can turn into a long-term collaboration, and a ten-minute meeting can spark the next big campaign. Suppose you're ...

June 17, 2026 – ThrillTech, the global leader in side-bet jackpot technology, is pleased to announce that it has been granted a Gambling Services (B2B) Licence by the Gambling Division of HM Government of Gibraltar. This regulatory milestone enables ThrillTech to supply its highly engaging, opt-in jackpot and mystery reward solutions to regulated i...

Barcelona, June 2026 - Alea, the leading content aggregation platform in the iGaming industry, is proud to announce that Elisabet Vila, PR & Communications Manager, has been named winner of the B2B Excellence Award at the Women in Gaming Diversity Awards 2026. Among the most respected recognitions in the industry, the Women in Gaming Diversity Awar...

GR8TECH is bringing 11 Winning Strategies to iGB L!VE 2026: TEAM OF CHAMPIONS jersey collection inspired by 11 FIFA World Cup-winning teams and the systems that made them champions. Created as a visual centerpiece for the GR8TECH stand, the installation turns iconic football victories into business strategies for iGaming operators. Each piece, hand...

Vilnius, Riga & Tallinn – June 2026 – HIPTHER proudly concludes the inaugural edition of its expanded HIPTHER Baltics 2026 conference series , successfully bringing together a total of 430 participants across three dedicated events in Vilnius, Riga, and Tallinn . Building on the legacy of the MARE BALTICUM Gaming & TECH Summit and introducing a new...

Three packed months, one main stage, 100 prizes, and hundreds of partners along for the ride. Big Deal Show has officially come to an end, leaving behind upgraded prizes, memorable moments, and plenty of stories worth revisiting. Missed the live broadcast? The full recording is now available on our YouTube channel. Grab a coffee, hit play, and see ...

Listen up, pal. If you're building traffic through messenger apps, Telegram and WhatsApp may look similar on the surface, but they play very different roles inside an affiliate strategy. Telegram helps affiliates scale their traffic, while WhatsApp helps them build stronger relationships with users. Understanding that distinction can help affiliate...