iGaming Thought Leadership Articles | OnlyiGaming

The Player Psychology Blindspot: We Know What Players Do. But Do We Know Why? Opening We Have More Data Than Ever, and Still Don't Necessarily Understand the Player The iGaming industry has never had more information about its players. Today, operators and brands can observe frequency, timing, transaction patterns, game and product choices, session...

Aqbay, a B2B iGaming technology provider, has announced further development of its platform infrastructure, with a focus on supporting the operational and technical requirements of modern online casino and sportsbook businesses. The development comes as iGaming operators increasingly evaluate technology infrastructure based on scalability, payment ...

iGaming Is Getting Older. And I Don't Mean Its People. I fell in love with iGaming at LeoVegas. I’d already been recruiting externally in the industry for many years before, but it was when I moved internal that I really felt it. That probably tells you quite a lot about the industry at the time, because when I joined, Leo was still a start-up and ...

Infingame , a leading aggregator in the iGaming industry, and 3 Oaks Gaming , a premium iGaming distributor, reveal how regional player behaviour is reshaping aggregation strategy, and how regionalisation has become a defining factor in modern game distribution. One of the biggest misconceptions in iGaming expansion is treating entire regions as ho...

Infingame , a leading aggregator in the iGaming industry, has released new operational insights into the commercial impact of gameplay speed, highlighting how faster reaction times and more consistent transaction processing are becoming measurable revenue factors for online casino operators. According to the company, the financial value of speed ex...

Infingame , a leading aggregator in the iGaming industry, has released new operational insights into the changing composition of modern casino portfolios, revealing that non-slot content is becoming one of the fastest-growing drivers of player engagement, retention, and revenue diversification. According to the company, operators are increasingly m...

Operators that move from direct supplier integrations to a structured aggregation model typically see measurable changes across several commercial areas, including time-to-market, content performance, promotional efficiency, operational cost, and player retention. Infingame , a leading aggregator in the iGaming industry, shares insights into how op...

Infingame , a leading aggregator in the iGaming industry, has revealed new operational insights into why some casino promotions significantly outperform others, with the strongest campaigns generating up to five times higher player participation compared to standard bonus-led activities. According to Infingame, the gap between average and high-perf...

Infingame , a leading aggregator in the iGaming industry, identifies five key factors that increasingly determine whether games gain exposure inside modern aggregation ecosystems. According to Infingame, suppliers frequently focus on game launches while underestimating the importance of post-launch performance indicators that influence long-term vi...

Some deals speak for themselves, darling. Big Betty Partners has officially been named Affiliate Program of the Year at the iGaming News Awards 2026 , marking another important milestone in the program's growth. This recognition reflects years of building an affiliate program focused on what truly matters: transparent deals, strong-performing brand...

Programmatic advertising now drives over 90% of global display ad spend , yet many iGaming affiliates still overlook it in favor of search or social. That's leaving plenty of scratch on the table, darling. Structured campaigns can reduce CPMs by 25-45% , while DSP-powered retargeting delivers 2-4x higher ROAS than untargeted banner traffic. Suppose...

Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income , and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time. That's Betty's bag. Before You Scale, Get the Basics Right If your foundation is shaky, your budget disappears fast. Star...