iGaming Thought Leadership Articles | OnlyiGaming

Traffic alone doesn’t print money, darling. Structure does. That’s the whole game in iGaming affiliate marketing. CPA networks help affiliates launch fast, test offers, and move quickly across different traffic sources. Affiliate programs work differently: stronger deal flexibility, higher ceilings, and long-term revenue logic once traffic stabiliz...

SEO, PPC, ASO, push, native, social, influencer traffic — every source brings a completely different player profile, different retention behavior, and different monetization logic. That’s why experienced affiliates don’t choose commission models first. They evaluate traffic quality first and only then decide whether CPA, RevShare, or Hybrid makes t...

Well, darling… looks like Betty brought home another shiny trophy. On May 20 at Real Casino de Madrid, the AffPapa iGaming Awards 2026 brought together some of the biggest names in the affiliate industry for one glamorous night of networking, recognition, and major market moves. By the end of the evening, AffPapa officially announced the winners ac...

Alright, darling, if you’re already running traffic and not asking “how to start affiliate,” but “why the numbers don’t scale the way they should” — pull up a chair 💸 Start with a solid base: Big Betty Partners — a direct advertiser with RevShare up to 60%, CPA up to €600, and a setup that actually holds when you push volume. Now let’s get to what...

Big Betty Partners just landed on the shortlist of the prestigious SiGMA Europe Awards 2026 with its loudest, slickest, and most outta-sight promo campaign yet — Big Deal Show. Sharp visuals, smooth mechanics, big rewards, and enough style to light up the whole joint. That’s Betty’s bag, pals. 👉 Vote for Big Betty now, darling. Let’s make some no...

Betty’s seen hundreds of launches . And here’s the truth, darling, most of them don’t fail because of traffic. They fail because the foundation is weak. If your setup is crooked, your scratch doesn’t get counted. Here’s what actually matters. 🧠 Key Insights Tracking is not “later”; it starts from day one. S2S postback gives near 100 percent accura...

Big Betty is back in the room, and the shortlist says it loud. According to the 2026 iGB Affiliate Awards shortlist , Big Betty Partners claimed spots in three major categories: Best Affiliate Manager — Nika, Programme / Network Campaign of the Year, and Rising Star . The ceremony goes down on 2 July 2026 at Aqua Shard during iGB L!VE . This isn't ...

May 2026 - Following a monumental year of growth for Push Gaming, the brand further refines its European market expansion with the appointment of Edoardo D'Angelo as Head of the Italian region. Edoardo brings to the role a wealth of experience in both the Italian market and over 5 years in the igaming sector with globally recognised software provid...

Our Big Betty Partners team breaks down how much casino affiliates earn in a new article. First of all, let’s lay it on the table, darling: casino affiliate earnings in 2026 can start at zero and climb all the way past $500,000 per month. That spread isn’t luck — it comes down to three hard-working levers: traffic volume, traffic quality, and the c...

🥂 Dear partner, darling — Betty knows you’ve got June 5 circled. The Big Deal Show is shaping up to be the first iGaming experience built in that classic TV sales spirit, where every move carries weight and every deal has a spotlight. Betty decided to give you a first taste ahead of the main act, so you can catch the rhythm early and move faster ...

Big Betty has been shortlisted across multiple iGaming awards in 2026, appearing in different categories across several organizers. The distribution of these nominations is the key point — the program is evaluated not within a single segment but across both marketing and affiliate performance. In the current award cycle, Big Betty appears across fo...

The Big Betty team continues its series of expert materials on iGaming affiliate marketing. And today we are breaking down fraud — one of the key risks in the industry. Listen up, pals. iGaming affiliate fraud is no side issue. It already costs mobile casinos and betting platforms $1.2 billion . Fraud in online gaming also grew by 64% between 2022 ...