Posted date | 04.03.2026
Blueprint Gaming expands European presence with Austria market entry via win2day
Partnership sees UK’s leading slot supplier bring a collection of top-performing titles to Austria’s only licensed online gambling platform
4th March 2026 – Blueprint Gaming™ has doubled down on its European foothold after entering the Austrian iGaming market with win2day.
The landmark partnership with Austria’s lone regulated operator will see win2day players benefit from a collection of Blueprint Gaming’s iconic releases, with Eye of Horus and Cash Strike forming the first batch of available titles.
Blueprint has built a strong reputation for delivering feature-rich, localised content for countries across the continent, and its latest market entry represents another step in its continued European expansion and its increased focus worldwide.
win2day is operated by Austrian Lotteries, which was founded more than 50 years ago and is the only licensed online casino operator in the country. The brand has gained a rich heritage as a trusted name in the market, priding itself on being one of the industry’s most responsible operators.
By combining Blueprint’s renowned reputation for producing immersive titles with engaging mechanics, alongside win2day’s impressive market presence, the collaboration is set to elevate the entertainment experience for Austrian players.
Samuel Haggblom, Director of Business Development at Blueprint Gaming™, said: “Entering Austria with win2day represents a significant milestone in our European growth strategy. As the country’s only licensed online casino operator, it sets the standard for quality and responsibility, and we are proud to see our content launch on such a dynamic platform.
“Our portfolio has consistently delivered strong performance across regulated markets, and we look forward to introducing Austrian players to iconic titles, with more high-performing releases set to follow.”
Georg Wawer, Managing Director of win2day, added: “As Austria’s only licensed online gaming operator, win2day is committed to delivering premium, secure and fully compliant entertainment to our players. With Blueprint Gaming, we are adding a well-established and internationally recognised studio to our portfolio, known for its strong brands and high production standards.
“In close cooperation, we ensure that every title is carefully aligned with Austria’s strict regulatory framework and our comprehensive player protection policies. This guarantees that innovation and entertainment always go hand in hand with responsibility and safety. Blueprint Gaming’s portfolio will be a strong and exciting enhancement to the win2day offering.”
Blueprint Gaming is a leading UK-based game studio and part of Germany's Merkur Group. Founded in 2009, the company has a proven track record of delivering unique moments in gaming, producing some of the industry's most popular game series and IPs in a portfolio of over 500 titles.
Providing a quality, diverse content offering across a wide variety of game themes and mechanics, including innovative proprietary concepts and recognisable branded experiences, Blueprint games are enjoyed by a growing number of players worldwide.
Blueprint is licensed to develop and supply online games by the UKGC, AGCC, MGA, GRA, SGA, ONJN and AGCO. This allows it to provide games certified for play in the regulated markets of the UK, Alderney, Malta, Gibraltar, Denmark, Sweden, Germany, Italy, Latvia, Lithuania, Portugal, Spain, Romania and Canada.
