iGaming Market Expansion News | OnlyiGaming

Programmatic advertising now drives over 90% of global display ad spend , yet many iGaming affiliates still overlook it in favor of search or social. That's leaving plenty of scratch on the table, darling. Structured campaigns can reduce CPMs by 25-45% , while DSP-powered retargeting delivers 2-4x higher ROAS than untargeted banner traffic. Suppose...

Affiverse's 2026 research estimates that 95% of affiliate marketers never reach stable long-term income , and in iGaming, every setup decision matters. Clean tracking, disciplined testing, and patience beat guesswork every time. That's Betty's bag. Before You Scale, Get the Basics Right If your foundation is shaky, your budget disappears fast. Star...

TikTok looks tempting, darling: fast views, active audiences, viral formats, endless attention. But for iGaming affiliates, attention is not the same as scalable acquisition. TikTok can help with awareness and research, yet its paid promotion rules leave very little room for direct performance campaigns. Can TikTok bring attention? Sure. Can it sca...

In affiliate marketing, some deals start in dashboards. The best ones start with a handshake. That’s exactly why the Big Betty team is heading to iGB L!VE London. Traffic talks online, but partnerships grow face-to-face. A quick coffee can turn into a long-term collaboration, and a ten-minute meeting can spark the next big campaign. Suppose you're ...

BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky. The approval and license were granted by the Kentucky Horse Raci...

BETER , the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US presence after its exclusive Setka Cup table tennis content was added to the Sports Wagering catalog in the State of Illinois. The approval was granted by the Illinois Gaming Board, the regulatory and law enforcement agency responsibl...

Alright, darling, if you’re already running traffic and not asking “how to start affiliate,” but “why the numbers don’t scale the way they should” — pull up a chair 💸 Start with a solid base: Big Betty Partners — a direct advertiser with RevShare up to 60%, CPA up to €600, and a setup that actually holds when you push volume. Now let’s get to what...

May 2026 - Following a monumental year of growth for Push Gaming, the brand further refines its European market expansion with the appointment of Edoardo D'Angelo as Head of the Italian region. Edoardo brings to the role a wealth of experience in both the Italian market and over 5 years in the igaming sector with globally recognised software provid...

BETER , the award-winning provider of live streams, real-time data, and odds for fast-paced esports and sports, has partnered with BAR 1 Betting, the leading Irish sportsbook, further strengthening its roster of tier-one operator partners. Under the terms of the agreement, Irish bettors now have access to BETER’s exclusive ESportsBattle content, wi...

The Rise of Evolution: From Riga Startup to $13.7 Billion Giant In 2006 two Swedish entrepreneurs rented a studio in Riga, Latvia, hired a handful of dealers and started streaming live roulette to online casino operators across Europe. Nobody in the industry paid much attention. Twenty years later that company — Evolution — is worth approximately $...

The Big Betty team continues its series of expert materials on iGaming affiliate marketing. And today we are breaking down fraud — one of the key risks in the industry. Listen up, pals. iGaming affiliate fraud is no side issue. It already costs mobile casinos and betting platforms $1.2 billion . Fraud in online gaming also grew by 64% between 2022 ...

BETER has expanded its ESportsBattle eHockey offering with 24/7 coverage and a new National Teams tournament format ahead of the 2026 IIHF Ice Hockey World Championship . From now on, BETER’s eHockey series delivers 2,400+ matches per month , helping operators keep bettors engaged around the clock and making BETER the largest provider of PvP eHocke...