Blask launches Affiliates to track brand visibility across affiliate websites

The new dashboard helps operators monitor where their brands appear, identify new affiliate opportunities, and follow competitors’ activity, while giving affiliates a clearer view of which brands are expanding and worth approaching.

Blask, the AI-powered analytics platform for iGaming, has launched Blask Affiliates, a new product designed to track how operator brands are represented across affiliate websites.

The tool scans affiliate sites, identifies pages that feature operator rankings or brand listings, and records which brands appear there and in what position. The data is updated daily, with dated screenshots providing a record of each placement.

Affiliate websites can be viewed by country and sorted by traffic, making it easier to understand which publishers have the strongest reach in a given market.

The dashboard also shows how widely each operator is represented across affiliate websites and how that presence changes over time, including week-over-week and month-over-month movement.

Users can explore the data from either side. A brand profile shows the affiliate websites where the operator appears, the number of tracked pages, and its ranking positions. An affiliate profile, meanwhile, shows which brands are featured across that website and where they are placed.

How operators can use Blask Affiliates

For operators, the dashboard provides a way to monitor affiliate activity on a daily basis.

• Verify paid placements. Teams can check whether their brand appeared on the agreed page, in the agreed position, and during the contracted period.

• Discover new affiliate partners. By comparing sites by traffic, operators can identify high-value publishers where their brand is not yet present.

• Monitor competitors. The platform shows which affiliate sites are promoting competing operators in each market.

• Spot campaign expansion early. A rapid increase in the number of affiliate sites carrying a brand can signal that a competitor is scaling its affiliate activity.

How affiliates can use the data

The same dataset can also help affiliates understand what is happening on the operator side.

• Benchmark against competing sites. Affiliates can see which brands appear on rival websites, how often they are featured, and what positions they occupy.

• Identify brands that are actively expanding. Operators that are rapidly increasing their affiliate presence may be more open to new partnerships.

• Assess brand activity before entering a partnership. The number of affiliate sites already carrying a brand provides an additional signal of its activity in the market.

• Evaluate new markets. Affiliates can see which operators are already building a presence in a country before deciding whether to enter it themselves.

Blask Affiliates is now live, with Brazil as the first available market. The platform currently tracks 315 affiliate websites in the country, with additional markets planned for future releases. The full breakdown is here: https://blask.com/blog/blask-affiliates-tour/