R-M is a full-service marketing agency working with iGaming & gaming-adjacent brands.
We help B2C brands grow their player base through communications, SEO, CRO, and brand awareness — and we help B2B brands build trade visibility and generate qualified leads within the industry. In short, we cover the full marketing execution layer that iGaming brands struggle to build in-house, especially at early and growth stages.
EST 2024
PL, Warszawa
11 - 50 Employees
Our clients have strong products that remain invisible in the market without systematic communication & lead generation.
The Value we bring to the Table:
- Strategic Team Model
A dedicated cross-functional team aligned with business goals — from strategy to execution and performance tracking.
- Transparent Commercial Structure
Clear scope, defined KPIs, and predictable monthly investment — no hidden costs or chaotic project pricing.
- Performance-Driven Execution
Structured workflow with measurable milestones, reporting transparency, and continuous optimization.
- End-to-End Growth Coverage
From acquisition to retention — fully managed marketing operations.
- Strategic immersion: brand, product & campaign
Reviewing core operational structures: business model, performance metrics, and primary audience touchpoints.
Competitive landscape mapping and benchmarking.
USP (Unique Selling Proposition) stress-testing and evaluation.
- Positioning & audience sentiment analysis
Comprehensive audit of the Ideal Customer Profile (ICP) and target audience segments.
Brand perception analysis: identifying resonance triggers and messaging optimization points.
Positioning health check: alignment with audience needs and competitive differentiation.
- Marketing ecosystem & performance audit
Full-funnel audit of all acquisition channels: Social Media, Search (SEO/SEM), and Paid Advertising.
Efficiency and attribution analysis for every traffic source.
Marketing-to-Sales alignment and funnel synchronization.
- Strategic growth roadmap: key challenges & opportunities
Analytical breakdown of bottlenecks and high-impact growth levers across channels, creative assets, audience segments, and communication strategies.
- UX & content
- UI design
- Development
- Technical SEO
- Forms & analytics
- QA & accessibility checks
- Launch enablement
- E-commerce templates
- Micro-animations & performance tuning
- Integrations
- Website structure development or optimization of existing sites
- Competitor analysis
Structure.
Link-building.
Content.
- Audit of current site health
Structure, indexing, errors.
- Semantic core research and clustering
- On-page and off-page SEO
Internal site and content optimization.
- External link profile development
High-quality backlink base through link building on relevant and niche platforms.
- Page and link indexing control
Monitoring search engine crawling of new pages and external links.
- Technical setup and analytics
- Google My Business account development
Setup and regular updates of the business profile in Google Maps and Search.
- User behavior and conversion tracking
- Setup and management of ranking and traffic reporting
Regular reporting system showing keyword growth dynamics and organic traffic volume by region.
- Technical maintenance, content management, and implementation of technical solutions and extensions
Selection and integration of plugins, modules, and additional extensions.
- Monthly usability and structure improvement
- Event organization and management
Preparation for participation in forums, trade shows, and conferences.
Full-cycle project management and support.
Handling event content and infrastructure.
- PR and communications for events
Strategic planning for event participation.
Multi-stage media support.
Media relations, partner management, and influencer outreach.
- Design and production
Merch and collateral design and manufacturing.
Presentation materials and digital support.
Photo and video coverage of the event.
Developing a cohesive visual brand identity.
Quality control for production and on-site setup.
- Reporting and analytics
Post-event performance audit.
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