Surya Palli
Host, iGaming Real Talk Podcast & WhatsApp Community
Host · iGaming Real TalkDubai, AE
About
Host, iGaming Real Talk Podcast & WhatsApp Community
iGaming Real Talk Podcast Host | Building Brands & Communities Surya here, 360° marketing leader with 10+ years leading marketing in iGaming and crypto. I specialise in creating and building B2B brands from the ground up. My two core values: speed in execution and excellence in quality What I’m involved these days: - Host at iGaming Real Talk Podcast: Real conversations with iGaming founders, creators, and leaders on what it actually takes to grow, lead, and thrive. 9 episodes monthly on YouTube. Short form content posted daily on LinkedIn, Instagram and X. - Host at iGaming Real Talk WhatsApp community: Real conversations with iGaming professionals in real time and on a daily basis. No moderation, promotions allowed. Join 550+ professionals in our WhatsApp community for real talk behind the scenes. If your brand is looking to reach engaged iGaming decision-makers, iGaming Real Talk is open for sponsorships. DM me to discuss more. DM me, if you want to chat about sponsorships at iGaming Real Talk, collaborate on the podcast, or discuss your B2B iGaming marketing challenges. Join our WhatsApp community: igamingrealtalk.com
Work experience
Host & Creator
iGaming Real Talk
Mar 2025 – Present
WhatsApp Community & Podcast, where real conversations happen. Join community ⬇️
Chief
10xBrand
Jun 2024 – Present
iGaming B2B Marketing Agency. Branding, Websites, Social Media, Events, and PR. www.10xbrand.io
Head of Marketing
WA.Technology
Oct 2022 – May 2024
Malta
WA.Technology is a B2B provider of iGaming solutions, offering iGaming platform, turnkey solutions, and standalone products across casino, sportsbook, fantasy, lottery and poker verticals, facilitating swift market entry and expansion for operators. - Led the creation and development of WA.Technology brand, establishing it as an exciting B2B iGaming solutions provider in emerging markets. - Developed and launched the WA.Technology brand from scratch, overseeing the creation of brand identity, website copy, design, and development. - Established comprehensive brand and business strategies, including brand guidelines, value propositions, mission, vision, values, and business goals. - Created product-specific sales materials for the website and decks for WA.Casino, WA.Sports, WA.Lottery, WA.Fantasy, and WA.Poker. - Increased brand awareness through strategic PR campaigns and managed the company's presence by organizing custom-built stands for 12 events annually (SiGMA, SBC, ICE, Eventus). - Enhanced brand recognition by winning 4 awards at industry events, including Best Aggregator, Best Turnkey Solutions Provider, Most Attractive Exhibition Stand, and Sports Provider of the Year. - Achieved 11,000 followers on LinkedIn business page organically, marking a 511% increase in 1 year. - Supported employer branding initiatives to position WA.Technology as an attractive workplace.
Head of Marketing & Communications
Sanctum Global Ventures
Sep 2021 – May 2022
Dubai, United Arab Emirates
Sanctum Global Ventures is an ecosystem firm that invests, incubates, and accelerates startups within the crypto and blockchain space. Sanctum Media offers 360 marketing consulting services to early-stage crypto, blockchain and NFT startups looking to make it big. - Led the marketing team at Sanctum and established brand identities and 360 marketing strategies for several early-stage crypto startup clients. - Sanctum Media operations: Prepared media proposals according to the clients’ needs. - Community management: Managed a team of 20+ community managers across 6 different startups. - Partnerships: Maintained strong relationships with media outlets, key opinion leaders, and agencies to establish a good contact list of crypto media service vendors. - Marketing advisory/operations: Prepared whitepapers, pitch decks, one-pagers, websites for 6 different crypto startups. Clients served: Colexion, GoldFinX, Philcoin, SoundIt
Global PPC Marketing Manager
Betsson Group
Feb 2021 – Sep 2021
Sliema
Betsson is one of the largest companies within the European iGaming industry with 20+ brands offering online casino, sportsbook and other games via gaming licenses in eleven countries. - PPC Strategy: Prepared PPC strategic planning for consolidated or new markets; conducted market research (country-specific or region-specific) and competitor research. - People Management: Led a team of three PPC Executives to success, enabling them with necessary tools and providing constant guidance and feedback. - PPC Budget Management: Managed and organised PPC budget allocation and delivery for eight different Betsson brands across five regions. - PPC Tools: Liaised with internal legal, procurement and biddable teams and onboarded three new PPC tools to improve the PPC team’s overall performance. - Communication: Maintained excellent relationships with Google and Apple account advisors to continually optimise tactics and improve account performance. - PPC Strategy: Prepared and presented business cases to the Central Marketing team to attract additional budget for different regions.
Head Of Marketing
AIBC Summit
Jul 2019 – Jan 2021
Malta
Head Of Marketing
Med-Tech World
Jul 2019 – Jan 2021
Marketing Executive
Medical Cannabiz World
Jan 2019 – Jun 2019
Malta
Head of Marketing - SiGMA Group
SiGMA - World's Gaming Festival
Nov 2018 – Feb 2021
SiGMA Group is the organiser behind world-class B2B expos in Crypto, Blockchain, Web3 (AIBC Summit), Online Gaming (SiGMA) and Medical Technologies (Med Tech World). - Social media: Strategised, designed, built and delivered social media campaigns across three different brands on six channels each. (SiGMA, AIBC Summit, Med Tech World) - PR/Media relations: Built and maintained strong relationships with online media publishers and vendors to acquire mutually beneficial collaborations in PR activities. - Email marketing: Built and executed email marketing campaigns in-line with the 360 marketing campaigns. - Account-based marketing: Executed highly targeted and personalised campaigns on LinkedIn to generate leads for the sales team. - Website management: Managed a team of developers to build, migrate, and maintain three different websites on HubSpot CMS. - People management: Liaised with IT, design, content and sales teams to ensure the timely production of the right content and distribution of 360 marketing campaigns across the website, social media, email and SMS channels.
Marketing Executive
Malta AI & Blockchain Summit
Nov 2018 – Jun 2019
Malta
Web Consultant
AIBC Summit
Feb 2018 – Oct 2018
Marketing Manager - SMSwarriors
SiGMA - World's Gaming Festival
Mar 2017 – Oct 2018
SMSwarriors® is a smart SaaS platform that helps businesses of all sizes to communicate faster and sell better through SMS. - WordPress website: Re-launched the website with a completely new look and feel and customer-focused design & content. - Social media: Created and managed content distribution across major social media channels to establish a unique brand identity. - Content: Developed and executed a content strategy by writing and promoting high-quality blog articles to increase brand awareness. - Paid campaigns: Executed highly effective paid campaigns, especially on Facebook, with a 172% higher CTR and 92% lower CPC than the industry average. - Played other roles such as Customer Account Management, HR, Design, Software Testing, and GDPR compliance as and when required.
Marketing Executive
Homfer
Jul 2015 – Jun 2017
Greater Marbella Metropolitan Area
E-commerce marketplace Key Contributions: - Performed market research to validate the business idea and extracted data from various sources. - Organised and built researched data into Excel segmented by countries and type of organisation, type of products/services offered.. - Prepared reports, company brochures and similar documents. - Attended B2B conventions and promoted the company’s services to potential users. - Handled existing customer selling accounts - follow-up and receive product information, organise and upload the information to the website. - Assisted CEO on new market development and marketing planning.
Marketing Executive
Apex Web services and online education pvt ltd.
Jul 2012 – Sep 2014
Greater Hyderabad Area
Mobile e-commerce solutions. - Promoted the company & its products in new locations through innovative marketing methods. - Conducted Face to face sales presentations to explain and sell the products. - Conducted business meetings to capture and operate new markets. - Produced new marketing materials. - Sold more than 100k units all over India. - Collaborated with a team of 25 marketing executives in different cities.
Education
Marbella International University Centre
MA Business Management, Business, Management, Marketing, and Related Support Services
Jan 2014 – Jan 2015
Andhra University
Bachelor's Degree, Mathematics,Statistics and Computer science
Jan 2011 – Jan 2014
The Institute of Chartered Accountants of India
CA-IPCC, Accounting, Law, Costing, Financial management, Taxation, Auditing, Strategic management and I.T
Jan 2011 – Jan 2013
Narayana Junior college, Chandanagar, Hyderabad
Mathematics Physics & Chemistry
Jan 2009 – Jan 2011
- Stood first in the batch with 97.1% (971/1000). - Scored 100% marks in Mathematics (300/300) combining both years of college.
St.Arnold's High School
Jan 1997 – Jan 2009
