Stefan Milovanovic
iGaming Executive | Commercial & Operational Leadership | Scaling Teams & Revenue
About
iGaming Executive | Commercial & Operational Leadership | Scaling Teams & Revenue
I am an experienced iGaming executive with over ten years in the industry, specializing in business development, sales and operational excellence along with strategic partnerships across both B2B and B2C sectors. My approach is focused on driving business growth through actionable strategies and fostering strong client relationships. During my career, I've successfully led diverse teams, developed new business opportunities, and stayed ahead of industry trends to ensure our offerings are competitive and relevant. My strengths include strategic planning, team leadership, and a deep understanding of market dynamics, which I leverage to enhance organizational performance and stakeholder value. As I continue to embrace new challenges, I remain committed to learning and growing within the iGaming space. I am passionate about applying my expertise to drive forward-looking initiatives and am always on the lookout for opportunities to innovate and improve!
Activity
Work experience
Chief Executive Officer
PixupPlay
Oct 2025 – Present
Chief Operating Officer
DREAM PLAY
Mar 2025 – Sep 2025
- Leading Dream Play through structured growth and operational excellence, ensuring scalability in the competitive iGaming market. - Implementing refined processes to improve lead conversion, client onboarding, and overall business execution. - Optimizing workflows to eliminate bottlenecks and accelerate game production, integration, and market delivery. - Strengthening collaboration between sales, development, and account management to drive higher efficiency and revenue growth. - Establishing a data-driven approach with robust analytics and reporting for smarter decision-making. - Bringing structure, accountability, and clear workflows to a fast-paced environment. - Transforming Dream Play into a well-structured, high-performance organization while maintaining agility and innovation.
Director of Sales And Business Development
DREAM PLAY
Jul 2024 – Mar 2025
Belgrade, Serbia
- Spearheading the sales and business development initiatives to drive significant growth and market expansion. - Crafting and executing comprehensive sales strategies to consistently achieve and surpass targets. - Building and nurturing strong relationships with new and existing clients and partners. - Designing and managing an effective sales funnel to optimize lead generation and conversion. - Training, mentoring, onboarding and motivating the sales and business development teams to ensure exceptional performance and alignment with business objectives. - Collaborating with internal teams to seamlessly align sales strategies with product development and market trends. - Overseeing compliance efforts to ensure adherence to regulatory standards. - Assisting the account management team to deliver outstanding service and support to clients. - Partnering closely with C-level executives on key strategic decisions and initiatives. - Leading process improvement and operational excellence to drive efficiency and effectiveness across the organization. - Representing DreamPlay Games at industry events, conferences, and trade shows to elevate brand visibility and cultivate valuable networks.
Chief Operating Officer
Novateq Global
Dec 2022 – May 2024
Belgrade, Serbia
- A supplier of B2B software solutions - Create and implement business strategies, plans, and processes. - Establish policies that support the company's culture and vision. - Establish detailed goals for performance and growth. - Oversee the company's daily operations and the work of all departments. - Manage relationships with partners and clients - Write and submit reports to the CEO in all topics of concern - Lead people to promote maximum performance and dedication - Assess performance by evaluating and interpreting data and metrics - Participate in all major events and represent the company
Business Director
Macaw Gaming
Jan 2022 – May 2024
Serbia
Developed and implemented comprehensive business strategies that are driving sustainable growth. Managing the company’s financial health through detailed financial planning and analysis, ensuring profitability and stability. Cultivating and maintaining strong relationships with key clients. Creating and leading a dynamic team with different departments like account management, sales, operations, development, marketing. Conducting market research to support strategic decisions and identify new opportunities for expansion and growth. Establishing and nurturing strategic partnerships, expanding our market presence! Ensuing steady growth with good retention strategies with existing clients and utilizing flexibility of smaller team and faster decisions to forge many new strong partnerships.
Head Of Business Development
Novateq Global
Jun 2021 – Dec 2022
- Led the Sales and Business Development departments at Novateq, a provider of B2B Igaming platform and software solutions, specialized in Sportsbook and casinos. - Played a big role in shaping and executing the company’s sales strategy, creating and implementing action plans that enhanced KPI performance across business. - Conducting comprehensive market research and analysis to inform strategic decisions, ensuring that brand’s offering remained in the line with the industry standards. - Contributed to platform innovation through regular insights and suggestions for new features and improvements, aligning the company’s offering with the market needs. - Actively participated in all negotiations, creating, and securing favourable outcomes and closing strong strategic partnerships. - Been a part of full cycle development of Novateq’s products and services, making me fully familiar with challenges one brand is facing when creating it’s products from scratch. - Always assuring strong cross-departmental collaboration, fostering strong relationships with partners, clients and internal teams. Regularly engaged with key industry stakeholders by participating in almost all major IGaming events.
Head of Business Development
Macaw Gaming
Jan 2020 – Jan 2022
Belgrade, Serbia
Directed the business development activities at Macaw Gaming, a casino games provider, overseeing the expansion of the company’s footprint in both new and existing markets. Managed big part of company operations, ensuring efficient daily workflows and creating collaborative team environment. Utilized my network to strategically market our game portfolio to prospective clients, ensuring brand visibility and market reach. Oversaw the development and management of the game’s portfolio, actively participating in implementing ideas for new game concepts. Led all negotiations securing key partnerships which contributed to company’s growth and market penetration.
Head Of Sales
Novateq Global
May 2019 – Jun 2021
Belgrade, Serbia
- B2B platform provider company for both sportsbook and casino, turnkey solutions provider - Leadership over sales department - Actively participating in all negotiations held by sales team - Sales strategy creating and implementing sales action plans that incorporate key actions that work to set KPI’s for the business. - Analytics - Collaboration with all other departments - Building strong relationships with the partners and clients and regularly interacts with them by attending almost all I-gaming business events.
Operations Manager
ITCall Force
Aug 2018 – May 2019
Belgrade, Serbia
- Working remotely for one of our clients, Betzest. - Providing insight & suggestions to create new and attractive marketing campaigns - Responsible for creating bonus offers in cooperation with marketing department. - KYC - Fraud and responsible gaming monitoring and taking actions with customer support against those kind of players - Deposit/withdrawals monitoring - Responsible for all operations managed by customer support - Day-to-day work with all departments
Head Of Customer Support
ITCall Force
Feb 2018 – Jul 2018
Belgrade, Serbia
- Leading a group of 5 – 10 agents. Motivation, education of agents. - KYC - The creation of all policies and procedures to ensure compliance with all regulations and to provide excellent Customer Service to players. - Succession planning of team members. - Resolving escalated disputes with customers. - Analysis of customer gameplay to ensure the games are working as expected and to highlight potential fraud, bonus abuse or problem gambling
Founder/Managing director
ITCall Force
Nov 2016 – Jun 2019
Serbia
Outsourcing customer support center for I-gaming industry. Leadership, direction and coordination of all activities of the company. Optimizing organizational structure and existing processes in view of constantly improving customer support. Building necessary capacity in terms of people, knowledge, technology for the successful presence on new markets. Monitoring the KPI’s and controlling results. Ensuring that day-to-day operations of the organization are effectively and efficiently coordinated. Providing clear leadership, promoting and fostering a team culture.
Education
No education added yet.