Mihail Criclevit
Promote your B2B iGaming business for FREE!
About
Promote your B2B iGaming business for FREE!
Performance and data-driven marketer with iGaming experience. A ‘big-picture’ acquisition expert.
Activity
Work experience
Managing Director
Slotzia.com
Apr 2026 – Present
We manage affiliate programs for iGaming operators. By the hour. No retainer. No politics. Just results.
Running OnlyiGaming.com
OnlyiGaming
Jun 2024 – Present
Bucharest, Romania
OnlyiGaming is a B2B platform for the iGaming industry, combining a company directory, media, and a professional community. Operators, affiliates, and suppliers use it to list their business, post jobs, distribute news, run ads, and connect with the people who actually move the industry.
Consultant
Mozzart
Jul 2025 – Nov 2025
Belgrade
Provided consulting services in customer acquisition and digital marketing, helping the business to improve their growth strategy, performance marketing setup, campaign execution, tracking, and acquisition efficiency.
Head of Acquisition
Mozzart
Oct 2024 – May 2025
Belgrade
I was tasked to built the acquisition function from scratch for the company’s main market, including setting up and improving tracking infrastructure, hiring and training key resources, creating the required processes, and launching a structured performance marketing unit.
Head of Affiliates
Mozzart
Nov 2021 – Sep 2024
Belgrade
Built the affiliate program from scratch, including implementing the tracking platform, hiring and training the required team, and establishing the operational framework. Scaled the program successfully across 3 continents and 7 markets, driving sustainable growth through affiliate partnerships and performance-based acquisition.
Head of Acquisiton
VBET
Jan 2021 – Oct 2021
Yerevan, Armenia
Led global acquisition strategy across multiple iGaming markets, overseeing performance marketing, affiliate partnerships, budgets, and growth initiatives to drive player registrations, first-time deposits, and profitable customer acquisition.
Global Acquisition Manager
VBET
Jul 2019 – Dec 2021
Yerevan, Armenia
Drove global player acquisition for VBET by managing performance marketing, affiliate partnerships, and market expansion initiatives. Optimized acquisition costs, increased registrations and first-time deposits, and scaled campaigns profitably across international markets.
Affiliate Manager
Gutshot.com
Jan 2012 – Jan 2014
Managed poker affiliates and agents across Eastern European markets; earlier handled email/SMS marketing, content, and player retention at Pokernerve.com.
Education
College Doctor LLC
Philology