Lydia Fox

About

Full stack SEO focused on offpage

I focus on what truly moves rankings: authority and relevancy.As an off-page SEO specialist and speaker, I help brands earn the trust signals Google uses to determine who deserves to rank. It’s not just about links or vanity metrics, it’s about the full spectrum of authority and relevance across the web.Because rankings aren’t driven by content alone; they stem from credibility and meaningful connections.I work with clients in highly competitive and regulated niches like iGaming and cryptocurrency, across the globe. This experience shapes my approach to search:• Building links that matter, not just focusing on high DR vanity metrics. • Getting your brand discussed, and talked about • Strengthening EEAT through genuine authority• Positioning brands so both Google and users trust themAlongside my work at Serpify, I speak about SEO, sharing practical insights on what’s actually working in off-page SEO and where the industry often gets it wrong.If you’re serious about competing in search, not just “doing SEO”... we’ll get along well.

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