Irina Veselkova
Head of Marketing
Profile info
- Prague, Prague, CZ
- Joined October 2026
- 1 badge earned
Works at
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Endorphina
Prague, CZ
About
Head of Marketing
I build brands that stand out, teams that deliver, and marketing functions that scale. As Head of Marketing at Endorphina, I lead global B2B and B2C marketing across international markets, connecting brand strategy, creative execution, operations, and commercial growth. My experience goes beyond managing campaigns. I've built and scaled multidisciplinary teams, developed marketing structures and processes, led international initiatives, and transformed ambitious ideas into measurable business outcomes. I believe strong marketing requires more than creativity or a big budget. It takes strategic clarity, commercial understanding, operational discipline, and the courage to challenge conventional approaches. My leadership is simple: build strong teams, eliminate unnecessary complexity, encourage bold thinking, and make sure marketing creates actual business value. With a background in International Business and hands-on experience leading a global marketing function, I bring together strategic vision and a deep understanding of execution. I'm passionate about building marketing organizations that don't just keep up with the market - they help shape it.
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Work experience
Head of Marketing
Endorphina
Jan 2026 – Present
Prague
Education
Metropolitan University Prague
Bachelor's, International Business
Sep 2019 – Aug 2022