What Stops Casino Operators From Launching a Sportsbook?

Malta, 13 April 2026 – SOFTSWISS, a global iGaming software provider, hosts its second LinkedIn Live Panel on 29 April 2026. The session brings together experts from data analytics, esports betting, industry media, and sportsbook product development to provide an actionable perspective on why casino operators are hesitant to launch a sportsbook and whether that hesitation is justified.

Real Barriers or Myths?

Sports betting is one of the fastest-growing verticals in iGaming, yet many casino operators still have not launched a sportsbook. The same concerns surface repeatedly. This panel will put each one to the test.

Concerns to be addressed:

1. Operational complexity

2. Audience overlap

3. Bettor value

4. Margin volatility

5. Integration risks

Live on LinkedIn: 29 April 2026

The session, What Stops Casino Operators from Launching the Sportsbook: Myths vs. Reality, will be held on 29 April 2026 at 14:00-15:00 CET on LinkedIn Live. The Live Panel is open to all iGaming professionals with free registration available on the LinkedIn event page.

[Registration link]

Industry Challenges Through Expert Eyes

SOFTSWISS has created a space where experts from Oddin.gg, Bambi Data, Revpanda, and SOFTSWISS Sportsbook give operators a clear path forward on these concerns from multiple perspectives – including data analytics, esports betting, industry media, and sportsbook product development.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, comments: “ We bring together unique experts who each add value to this conversation from a different angle. We want operators to concrete, experience-led perspectives they can apply to their own evaluation process. Our goal is to help operators reach their goals in regulated markets, and hosting this kind of open industry dialogue is part of how we support operators beyond the technology itself.”

Ahead of the session, industry professionals can submit their most pressing sportsbook-related questions for consideration by the panel. Selected questions will be addressed live during the session.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, Affilka Affiliate Platform, and the Sportsbook Platform. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 experts.