Background

Posted date | 23.10.2025

LuckyStreak adds Tier 1 Provider Play’n GO to Content Aggregation Offering

LuckyStreak adds Tier 1 Provider Play’n GO to Content Aggregation Offering news featured image

23rd October 2025 – LuckyStreak announces a major addition to its iGaming content aggregation offering, with a new strategic partnership with tier 1 games provider Play’n GO.

From its origins in building casino games for mobile phones prior to the invention of the smartphone, today Play’n GO is one of the leading providers of entertainment to the casino industry, with more than 400 premium game titles available with operators in more than 35 regulated jurisdictions.

Through this collaboration, Play'n GO’s vast and varied portfolio of beautifully executed and very entertaining games are instantly made available via LuckyStreak’s powerful aggregation API solution, LuckyConnect.

All LuckyConnect content customers can now access Play'n GO's stunning games in one place, including the phenomenally popular titles like the Book of Dead series, Reactoonz and Rise of Olympus, without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.

This partnership acknowledges and strengthens the reputation of LuckyConnect, an aggregation solution with over 6000 games from leading providers, a proven and secure API integration, and an extensive network of casino operator customers and players hungry for world class entertaining content.

Rory Kimber, Commercial Director at LuckyStreak, said: “Going live with Play'n GO is a fantastic moment for LuckyStreak and our LuckyConnect aggregation solution, proving we can attract world class suppliers in the industry who will benefit from our access to top operators in a range of worldwide markets.

Play'n GO's offering is renowned for a reason and has tremendous appeal across a wide range of territories, which makes them the perfect addition to our portfolio.

Adding Tier 1 content is a focus for us, which balances perfectly with the innovative start-ups we brought in over the summer period, and I'm delighted that Play'n GO is now live, as are our casino customers.”

Michele Steffaneli, Head of Account Management at Play’n GO, said: “I strongly believe that Play’n GO’s portfolio of content is one of the most compelling in the industry. And with players all over the world looking for entertainment, excitement and the quality assurance that Play’n GO’s titles bring, no operator’s offering can be complete without Play’n GO.

“LuckyStreak’s reach is the perfect way to bring Play’n GO games to more players in more places, and we can’t wait to get started working with their high-energy team.

“Play’n GO doesn’t just make deals; we form deep and enduring partnerships. I’m sure this is the just the first step of a long journey together.”

About LuckyStreak

LuckyStreak has been providing live dealer online casino games from our own purpose-built studio in Riga, Latvia since 2014. We produce and stream the world’s most popular live dealer games like Blackjack, Roulette and Baccarat to the very highest level of quality, integrity and uninterrupted HD streaming to 1000s of online casinos across the world. We serve regulated (including an MGA B2B license) and unregulated markets across the world, all RMG, crypto, and virtual/ sweepstakes currencies and coins, and multiple languages.

LuckyConnect was launched in 2017 and is the proprietary integration API for operators, connecting them to a library of over 6000 live dealer and third-party games from leading providers like Pragmatic Play, Yggdrasil, Ruby Play, PG Soft and Spribe via seamless wallet API, and one-stop shop of critical services including invoicing, player management, reporting and billing, support centre and content management, with one fast and easy integration.

About Play’n GO

Celebrating its 20th anniversary year in 2025, Play’n GO is the global leader in supplying entertainment to the casino industry and is the creator of some of the world’s most played online casino games including Rich Wilde and the Book of Dead, Reactoonz and Moon Princess

Play’n GO are pioneers in the gaming industry and were one of the first to recognize the potential of gaming on the GO by designing casino games for mobile phones in 2005 - the pre-smartphone era. Today, the company delivers an unmatched portfolio of 400 premium titles to regulated casino operators in more than 30 jurisdictions.  

Play'n GO’s approach features an innate commitment to promoting a regulated gaming industry that is built around fun and entertainment. We do that through collaboration with our partners, regulators, and research bodies.    

We know what operators and players want. And that’s the key to creating content that stands the test of time. Developing games that everyone will love. In addition to this, we also provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience.  

An entertainment company that recently launched complementary brands Play’n GO Music and fashion brand Play’n GO Shop, Play’n GO is also a proud partner of the MoneyGram Haas F1 Team.

Categories

Similar News

Soft2Bet releases Betoro in Denmark with a highly localised, culture-first  gaming experience news featured image

Soft2Bet releases Betoro in Denmark with a highly localised, culture-first gaming experience

Soft2Bet has launched Betoro in Denmark, a new sports betting and casino brand created for Danish fans seeking a closer connection to sport through an experience defined by clarity, control and local relevance. At the heart of Betoro’s philosophy is “guided passion”, an approach that captures the emotion of sport while keeping the overall experienc...

06.04.2026

SOFTSWISS Drops Second Barrichello and Sparco Capsule for BiS SiGMA South America 2026 news featured image

SOFTSWISS Drops Second Barrichello and Sparco Capsule for BiS SiGMA South America 2026

Sáo Paulo, 31 March – SOFTSWISS, a global technology supplier for the iGaming industry, launched a new limited capsule collection created in collaboration with motorsport legend Rubens Barrichello and iconic racing brand Sparco. Following the success of their first capsule released last year, the partners return with the second edition, inspired by...

03.04.2026

Soft2Bet Gathering: An Elite Golf & Padel Experience news featured image

Soft2Bet Gathering: An Elite Golf & Padel Experience

Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an insp...

02.04.2026

Altenar to spotlight sportsbook strategy gap at SiGMA South America news featured image

Altenar to spotlight sportsbook strategy gap at SiGMA South America

2nd April 2026 - Leading sportsbook platform Altenar will take part in SiGMA South America in São Paulo, where the company will raise a critical industry question: why are so many operators still not placing sportsbooks at the centre of their strategy? Brazil’s iGaming market is booming, but many operators remain in a comfort zone. While local bran...

02.04.2026

Infingame strengthens its position in LatAm with a localised and personalised aggregation approach news featured image

Infingame strengthens its position in LatAm with a localised and personalised aggregation approach

Infingame continues to build on its established presence in Latin America, refining an aggregation model that prioritises localisation and personalisation as core drivers of performance for operators in the region. With a team based on the ground across LatAm, Infingame has focused on developing a product shaped by first-hand market experience. Rat...

01.04.2026

Let’s Meet at the Search iGaming Conference — April 16, 2026 news featured image

Let’s Meet at the Search iGaming Conference — April 16, 2026

Cyprus is calling, and Big Betty’s affiliate team will be there. On April 16, 2026, we’re heading to Limassol for Search iGaming Conference 2026 — an event built for SEO specialists, PPC experts, ASO teams, affiliate project owners, and brand representatives. The conference positions itself as a major meeting point for search traffic, paid acquisit...

31.03.2026