19.02.2026 · 2 min read

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

Season 4 of Bet It Drives is back, and Episode 2 is for anyone who’s over boring, copy-paste iGaming marketing. This time, Akhil Sarin joins the ride: CMO at Easygo and the marketing and partnerships leader behind Stake.

“Sometimes the most effective marketing is the most cost-effective as well. It’s just about what you can do that’s a bit different,” Akhil shares in the podcast how one of Stake’s lowest-budget ideas turned into a viral moment that hit 16+ billion impressions.

During the ride, Akhil digs into:

Which partnership Stake spent the most money on, and what made it worth it
What makes their sponsorship strategy different
What Akhil dislikes most in the industry right now
What iGaming marketing teams lack
The one thing he wishes iGaming marketing teams had more of
The biggest “this will never work” signal in partnerships
Akhil’s biggest red flags as a leader, in his own words

Besides sharing his industry wisdom, Akhil gets pulled into “Confess or Call,” including a moment that becomes a test of internal trust: a late-night call to a senior exec about a ridiculous idea with a very serious price tag.

“This season is about talking openly, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “If you work in iGaming marketing, this episode will make you rethink spend, partnerships, and what turns attention into growth.”

Season 4 kicked off with a CEO debate between Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech). The season doesn’t slow down after this. Next up, Max Krupyshev breaks down how crypto payments are reshaping iGaming, and Marek Suchar gets detailed about esports betting: what works, what doesn’t, and what’s coming next.

Watch or listen to Season 4, Episode 2 on:

About Bet It Drives

Bet It Drives Show, powered by GR8 Tech, is your Front Seat in the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.

It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.