Influencers at the center of iGaming growth: Famesters releases new iGaming report for 2026

Famesters, a leading influencer marketing agency, has released its new Influencer Marketing in iGaming 2026 report, offering a clear look at how influencer marketing drives player acquisition and trust in one of the world’s most competitive digital industries. The report explores how iGaming brands are shifting away from classic advertising and relying more on creators and streamers to reach players in a credible, human way.

The report examines the fast-growing iGaming market, now valued at over $97 billion, and explains why growth today depends less on visibility and more on smart market choices, compliant promotion, and performance-focused influencer partnerships. Drawing on real campaign data and platform insights, Famesters outlines where brands should invest, which creators deliver results, and how influencer content influences real player decisions.

Key Highlights from the Report:

• iGaming Keeps Expanding: The global iGaming market exceeds $97 billion in 2025 and is expected to pass $100 billion in 2026, with Europe holding 43% of global market share.

• Trust Drives Action: 61% of consumers trust influencer recommendations more than traditional ads, while 63% are more likely to buy after seeing a creator’s recommendation.

• Smaller Creators Perform Better: Micro-influencers deliver 250–500% higher ROI and 3.2× better conversion to first-time depositors at significantly lower cost.

• Live Streaming Leads: 52.4% of brands name live streaming on platforms like Twitch, Kick, and YouTube as their top influencer marketing strategy.

Famesters’ experts break down how influencer marketing works across casino, sports betting, poker, and esports, and explain why interactive formats, live content, and creator trust now matter more than polished ads.

“In iGaming, people don’t just want promises. They want to see the product in action,” said Pavel Beinia, CEO & Founder of Famesters. “Influencers show real gameplay, real emotions, and real experiences. When brands work with the right creators and let them be honest, the audience responds with trust, and that trust turns into players.”

The report highlights Famesters’ hands-on experience running performance-focused influencer campaigns and includes insights from industry partners SOFTSWISS and BGaming, adding depth around investment trends, live streaming, and data-driven decision-making.

About Famesters:

Famesters is an influencer marketing agency with over seven years of experience delivering scalable, results-driven campaigns for iGaming, Apps, Gaming, FinTech, and Software brands. With 1,000+ successful collaborations for companies including Leon, 1xBET, Betwinner, GG.BET, Pin-Up and others, Famesters helps brands turn creator content into measurable growth.