How to Become a Big Betty Partner: Step-by-Step Guide

Before diving into details and numbers, let’s get to know each other!

Big Betty Partners, a leading affiliate program launched in 2021, has quickly built a trusted reputation and continues to gain momentum. With a diverse marketing portfolio spanning seven reputable online casinos and sportsbooks, we offer our partners multiple avenues to grow.

In 2025, our team received the prestigious Betty Best Newcomer Award at iGB L!VE. This recognition highlights our achievements and confirms that we are a fast-growing program in the Tier 1 market.

Most of you are already familiar with us, as our booths and professional team are impossible to miss at key industry events such as SiGMA, SBC Summit, iGB L!VE, and iGB Affiliate. Our exclusive merchandise and on-site activities also make a strong impression. Those who visited us know precisely what we mean, and for those who couldn’t attend, you can check out the incredible highlights from SiGMA 2025. Our participation in such events allows our partners to meet the team in person, discuss important matters, share valuable insights, and finalize agreements directly. Follow our calendar on the website to stay up to date on upcoming events.

Alright, enough about Big Betty Partners and our team — now it’s your turn! Follow the link and showcase your capabilities!

What do we offer our partners?

Big Betty Partners offers highly competitive and flexible monetization models, allowing affiliates to choose the most effective strategy:

• RevShare – Up to 60%

• CPA – Up to €600 per player

• Hybrid – CPA + Lifetime Revenue

With coverage across 20+ regions, including a strong presence in Europe, Big Betty Partners offers a reliable, scalable opportunity for affiliates seeking long-term profitability.

Exclusive Offer for New Partners: Big Betty Partners offers a +5% RevShare bonus for new affiliates for three months. To activate this offer, new partners must enter the code “RS5-10” in the "Address" field during registration or inform their account manager. Activate the promo code now via the link!

Key Benefits Our Partners Receive

Affiliates partnering with Big Betty Partners gain access to a range of exclusive advantages, including:

• Diverse marketing portfolio includes seven reputable online casinos and sportsbooks.

• Diverse GEO coverage across multiple regions

• Fast and secure payouts

• A user-friendly affiliate dashboard for real-time insights

• Detailed performance statistics

• Personalized support from a dedicated manager

• Multiple cooperation models tailored to different strategies

• No negative balance carryover

Big Betty Partners distinguishes itself through the integration of advanced technology. Affiliates benefit from high-quality promotional materials, custom marketing strategies, and dedicated support from a team of industry professionals. They also gain access to real-time performance tracking, gamification solutions, and optimized marketing tools. This approach ensures high conversion rates, complete process transparency, and a seamless experience for partners.

Let’s create a detailed partnership checklist together. Ready? Grab a pen and paper or open your notes on your MacBook. Let’s get started!

1. First, decide what traffic you’re ready to provide

Big Betty Partners accepts a wide range of high-quality traffic to maximize benefit for our partners. Here’s a detailed list of traffic sources:

SEO & Content Marketing

Organic traffic from search engines via blogs, guides, casino and game reviews, optimized landing pages, and social integrations. Usually, “warm” traffic, as users are actively searching for products or information.

Best payout model: RevShare or hybrid, because this traffic has high LTV potential and long-term monetization.

PPC (Pay-Per-Click)

Paid traffic from advertising platforms (Google Ads, Bing, social media, and iGaming ad networks). Provides fast user acquisition and scalable campaigns.

Best payout model: CPA or hybrid (CPA + RevShare), since this traffic is often “cold” and long-term revenue may be lower.

Social Media Campaigns

Traffic from social media (Facebook, Instagram, TikTok, Twitter/X) through organic posts, communities, targeted ads, and live streams. Suitable for broad reach and audience engagement.

Best payout model: CPA or hybrid; organic traffic can also work well with RevShare in long-term community campaigns.

Influencer Marketing

Traffic is generated through influencers on social media, bloggers, and streamers who promote a brand or product to their audience. The audience is usually “warm” or “hot,” as users trust the influencer’s recommendations.

Best payout model: CPA for one-time actions, RevShare for long-term active players, hybrid for combined earnings.

Email Marketing

Traffic from newsletters sent to owned or rented contact lists. Users already have an interest in the product, providing high conversion rates and LTV potential.

Best payout model: RevShare or hybrid for long-term monetization; CPA works for short-term activations or special offers.

Media Buying

Paid traffic from various media channels: banners, native ads, teaser networks, and advertising platforms. Allows rapid scaling of reach.

Best payout model: CPA or hybrid, since traffic is often “cold” and long-term user activity may be lower; RevShare works well for segments with high LTV.

Didn't find your traffic type in the list we shared? Don’t worry. We can explore additional traffic sources during a one-on-one discussion. Get in touch with us now!

1. What kind of offer can you get from us? Naturally, it’s the best — and here’s why.

We work with virtually all affiliate payout models, so we can choose the option that best suits you.

CPA - up to €600

RevShare - 25-60%

HYBRID - CPA + Lifetime Revenue

Not sure which model to choose? We recommend checking out our guide, which explains in detail the advantages of each model and which traffic sources and partners they are best suited for.

Our partners also earn from 2.5% of Sub-Affiliate revenue. In simple terms, you receive a passive bonus for referring other affiliates who are also working with traffic.

1. How to monitor everything and analyze performance? Don’t worry — we’ve already taken care of that.
   We work with two reliable partners, Affilka and ReferOn, who provide independent software for your convenience and high-quality performance analysis.

Affilka is a proven iGaming platform by SOFTSWISS for managing affiliate programs. It supports traffic, deposit, and bet tracking, campaign analytics, multi-brand programs, and sub-affiliate management. Features include customizable postbacks, crypto and bank payouts, and detailed GEO and campaign reporting. Awarded “Affiliate Tracking Software of the Year,”.

ReferOn - ReferOn is a modern iGaming affiliate platform launched in 2023. It offers transparent reporting, sub-affiliate tracking, flexible commission settings, a user-friendly dashboard, and scalable campaign management. In 2025, it won the “Best Affiliate Software 2025” award at the SiGMA Central Europe B2B Awards. Ideal for partners who value quick setup, innovation, and simple affiliate program management.

Thanks to our collaboration with leading platforms, we provide a full range of affiliate traffic tracking capabilities. Tracking links and lifetime cookies are used to ensure accurate attribution of traffic and revenue. API and postbacks are supported, enabling automated data transfer and precise conversion tracking. Statistics are updated every 20 minutes and refreshed hourly, while manual reports are available for in-depth analysis. With dynamic variables, campaigns can be easily customized for specific goals and segments, maximizing the partnership's efficiency and profitability.

1. How our partners can receive their earned funds

Our partners can choose to receive payments via bank transfer in euros or via cryptocurrency in any coin. Payments are made monthly by the 25th, and funds can also be withdrawn on request at any time. The minimum payout amount is €100.

Important to note: we use a no-negative carryover model, which means that if your balance becomes negative during a given month due to player activity, it is fully reset at the start of the next period. You never begin with a loss, and your future earnings are not affected by previous results. This approach ensures stability, transparency, and maximum benefits for our partners.

Our partners receive all necessary payment documents, with payouts accompanied by invoices for convenience and transparency.

1. Why Our Affiliate Programs Convert

We work with top-tier online casinos offering a diverse range of over 5,000 casino games and sportsbooks, including exclusive titles from Play’n GO, Pragmatic Play, and Quickspin. Players also enjoy exclusive bonuses, generous cashback, loyalty programs, and precise wagering requirements—all optimized to maximize retention.

One example of our competitive edge is our ComboBoost feature in online sports betting, which enhances multi-bet odds for larger potential payouts. These features help drive traffic, boost engagement, and increase affiliate conversions.

1. How to Become a Partner

1. Follow the link and fill out the registration form. 

2. After registration, your personal manager will contact you within 24 hours to complete your registration.

3. Congratulations! You’ll then gain access to your personal dashboard, where all the necessary partnership tools are available.

You’ll also have access to essential marketing resources to help you build a successful partnership, including:

• Banner creatives, text links, landing pages

• Localization for different audiences

• Real-time analytics

• Pre-built funnels for different audiences’ interests

• Educational marketing resources to grow your skillset

• Personalized dashboard to monitor your metrics
  Quick-start guides for new affiliates

• Tailored content support for valuable content creation

With these tools, you’ll be fully equipped to generate more income, attract a loyal following, and scale your website into a high-performing affiliate platform.

We had planned to fit this text onto a small page, but we can’t shorten it—our partners deserve the best offers and complete information. With us, you grow and earn together!

Only the Best for the Best!