GR8_TECH’s Bet It Drives Wins Bronze at the 18th Annual Shorty Awards

Bet It Drives, powered by GR8_TECH, has been named an 18th Annual Shorty Awards Bronze Honoree in the Branded Podcast category, recognizing the creativity and effectiveness of its work in digital media.

Unlike conventional studio or remote formats, Bet It Drives places guests in a moving car with no agenda, allowing unscripted, high-trust conversations to unfold naturally. Filmed across London, Lisbon, Rome, and Barcelona, the show has featured industry leaders including Clarion Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis, alongside executives from across operators and suppliers representing key voices in iGaming.

Now complete across four seasons, Bet It Drives has surpassed 2 million YouTube views and secured 280+ media publications, reinforcing its position as a leading podcast in iGaming.

Built on authentic storytelling and personality-driven conversations, GR8_TECH has reimagined how industry conversations can be delivered and experienced.

“Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore,”  said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.

“This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection,” said Junmian Sun, Managing Director of the Shorty Awards. “We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems. The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.” 

Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like the NFL, Abercrombie, Target, Nike, Airbnb, Pinterest, Google, Lenovo, and more.

GR8_TECH. Platform for Champions

GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes GR8_TURNKEY, GR8_CRYPTO TURNKEY, GR8_SPORTSBOOK, and GR8_CASINO AGGREGATION.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

About Bet It Drives 

Bet It Drives, powered by GR8_TECH, is your front seat to iGaming’s boldest conversations—hot takes, sharp turns, and surprise moments with host Yevhen Krazhan and industry leaders.

About The Shorty Awards

The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations. 

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as MTV Entertainment Studios & Paramount, Digitas, HBO, Meta, Airbnb, Honda, UNICEF and PepsiCo.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.