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Posted date | 01.06.2026

Customer support AI experts Tugi Tark opens iGaming-native AI agent to public testing – the first of its kind for the industry

Customer support AI experts Tugi Tark opens iGaming-native AI agent to public testing – the first of its kind for the industry news featured image

Tallinn, Estonia, 1 June 2026   –   Tugi Tark has today launched a public demo environment that lets operators test its iGaming-native AI agent against the same player scenarios they handle every day

This is the first time the industry can put an AI customer support agent through real iGaming player scenarios in a publicly available domain. 

The demo is built around a simulated casino environment with randomized, preloaded player profiles. Each profile carries its own deposit history, KYC status, gameplay activity, and wallet balance. Operators can interact with the AI agent using the pre-populated profile and test how it responds to scenarios such as withdrawal queries, bonus disputes, gameplay issues, multilingual conversations, and Responsible Gaming flags. 

The AI agent in the demo uses the same technology as Tugi Tark's live deployments – and what an AI agent it is! Tugi Tark’s customer support agent:

resolves more than 80% of player tickets

operates 18 times faster than a top human agent and 

costs approximately one-fifth as much per ticket. 

It supports 249 languages natively, so a player in Stockholm and a player in São Paulo receive support in their own language without any delay. 

In the demo, the AI agent retrieves information in real time from the simulated player profile and from policy and procedure documents configured for the test casino. In live deployments, the agent retrieves the operator's actual player data, policy documents, and procedures, alongside an iGaming knowledge base built on more than ten million historical tickets.

Tugi Tark says this architecture removes the risk of outdated answers or hallucinations, since the agent does not rely on static memorisation. 

Harpo Lilja, CEO and founder of Tugi Tark, said the company opted for an open demo to shorten the evaluation cycle for operators. 

"Operators want to see how the AI actually handles a withdrawal request, what it does when a player shows signs of distress, and whether it holds up across different languages,” he explains. “We decided to make the system available and let operators reach their own conclusions." 

Two paths are open. The first is a fully self-serve demo experience. Anyone visiting the Tugi Tark website can enter the demo environment after a quick verification and start interacting with the AI agent immediately. No meeting required.

The second path provides operators access to the AI agent alongside the Tugi customer service console. This requires a scheduled meeting with the Tugi Tark team, after which a unique access token is generated.

Through this option, users can run a player scenario in the AI agent demo environment and view the same conversation as it appears in the support team console, including ticket categorisation, escalation paths, and the platform's single-queue interface. 

A separate translation capability within the agent console allows human agents to communicate with players across language barriers. 

A human agent in the Philippines can type in English and a German player reads the conversation in native German. 

The self-serve demo is available here on the Tugi Tark website.

About Tugi Tark

Tugi Tark is a customer service AI platform provider tailored for the iGaming industry. We help iGaming operators scale support, reduce costs, and improve player satisfaction by combining intelligent automation with deep iGaming expertise.

tugitark.com

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