Corporate Announcements & Company News

Alright, darling, if Madrid is on your radar this May, you might want to clear your schedule. Big Betty is heading to the iGaming Club Conference in Madrid , and this isn’t a sightseeing trip. It’s where deals get signed, traffic gets dissected, and partnerships actually move forward. If you’re running volume or planning to scale, this is one of th...

The Big Betty team continues its series of expert materials on iGaming affiliate marketing. And today we are breaking down fraud — one of the key risks in the industry. Listen up, pals. iGaming affiliate fraud is no side issue. It already costs mobile casinos and betting platforms $1.2 billion . Fraud in online gaming also grew by 64% between 2022 ...

Most discussions frame this as a choice between two models, whereas in practice, it is about structuring different traffic sources under distinct revenue mechanics. The Big Betty Partners team has prepared an expert article on this topic for readers. If you look at the numbers, the gap becomes clear. 100 players generating $120 NGR per month result...

Alright, partner — Betty’s got news, and it’s worth your time. Big Betty Partners landed four nominations at the G GATE AWARDS , and that’s a strong signal to the market. Here’s the shortlist: iGaming Advertiser of the Year Breakthrough of the Year PR Campaign of the Year Marketing Star of the Year Each category reflects a different part of the sys...

Big Betty Partners continues its series of materials, and today we’re talking about trends. The article is written for affiliates who already have some experience and are looking to scale, so they need to stay on top of industry trends. Listen up, darlings — in 2026, the sharpest affiliates are not chasing every shiny new traffic toy. They are buil...

Happy to share that Big Betty doesn’t just show up — she gets noticed. This year, Big Betty Partners has been nominated for “Marketing of the Year” and “Affiliate Management of the Year” at the AffPapa iGaming Awards 2026. Two categories. One signal to the market: we’re not here to play small. Support Betty — vote now! The AffPapa iGaming Awards is...

Affiliate program Big Betty Partners has launched a promo built for affiliates who prefer numbers, pace, and real upside. The formula is clean: partners keep earning their regular commissions and collect Betty Points during the promo period, then exchange them for rewards from a prize pool of 100+ items. That makes a Big Deal Show more than a stand...

Cyprus is calling, and Big Betty’s affiliate team will be there. On April 16, 2026, we’re heading to Limassol for Search iGaming Conference 2026 — an event built for SEO specialists, PPC experts, ASO teams, affiliate project owners, and brand representatives. The conference positions itself as a major meeting point for search traffic, paid acquisit...

In 2026, paid acquisition in iGaming is no longer about finding traffic — it is about understanding how different traffic sources shape player behavior, retention, and long-term revenue. The discussion around Facebook vs. Google Ads for gambling has shifted from platform preference to performance architecture. Both platforms operate on fundamentall...

Well, partner — it looks like the market knows who to watch. This year, Big Betty’s momentum at the SBC Awards turns into recognition: the brand has been shortlisted for the SBC Awards 2026 as an official iGaming nominee in the Marketing Campaign of the Year category. This category highlights the Big Betty team’s strategic approach to marketing exe...

When affiliates mention the tier 1 market, they usually mean the most economically developed and competitive regions in global performance marketing. In simple terms, tier 1 countries are locations with high purchasing power, advanced digital infrastructure, and mature online behavior. If you're new here, we've already broken down GEO segmentation ...

Big Betty Partners Launches the Big Deal Promo Ladies and gentlemen… step a little closer. This summer, Big Betty Partners rolls out something special for affiliates who know how to turn traffic into real results. Not just another promotion. Not just another race. This is a grand Big Betty Partners promo where performance meets rewards and where ev...