Blueprint Gaming enters South Africa through landmark partnership with Hollywoodbets

09th March 2026 – Blueprint Gaming™ has strengthened its presence in the South African market through a significant partnership with leading operator Hollywoodbets, bringing a broader selection of its internationally recognised slot content to players in the region.

While Blueprint has been live in South Africa since late 2025, this agreement marks its first major rollout with one of the country’s tier-one operators, representing an important step in its long-term regional strategy.

Under the partnership, Hollywoodbets roll out a selection of Blueprint’s most established and high-performing titles, including its successful Cash Strike series and the enduringly popular Fishin' Frenzy, alongside a range of acclaimed IP-led releases such as Ted™.

Blueprint has built a reputation for combining recognisable intellectual property with strong mathematical models and feature-driven gameplay, delivering titles that consistently resonate across regulated markets. The introduction of this portfolio into Hollywoodbets’ live games offering further enhances the operator’s content mix, providing players with proven games backed by international performance credentials.

South Africa stands as one of the most developed and established gaming markets on the African continent, supported by a robust regulatory framework and a long-standing retail betting heritage. With digital adoption accelerating and online casino continuing to gain traction, the market presents significant long-term growth potential for premium content providers.

By partnering with Hollywoodbets - one of the country’s most prominent betting brands - Blueprint secures immediate access to a large, engaged customer base and deep local market expertise. The collaboration positions the studio to build meaningful scale within South Africa, while also establishing a strategic foothold for further expansion across the wider African region.

Sam Haggblom, Director of Business Development at Blueprint Gaming™, said: “South Africa represents a compelling opportunity for Blueprint. It is a mature and well-established market with a clear appetite for high-quality online casino content.

“Introducing our wide and performance-focused portfolio through Hollywoodbets allows us to showcase the depth and versatility of our games to a new audience. We see strong long-term potential not only in South Africa but across the wider African landscape.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “Blueprint Gaming’s portfolio has delivered consistent results across multiple regulated markets worldwide.

“The addition of established brands such as Cash Strike and Fishin’ Frenzy further strengthens our online casino offering, enabling us to continue providing players with proven, high-quality and internationally recognised content.”

About Blueprint Gaming

Blueprint Gaming is a leading UK-based game studio and part of Germany's Merkur Group. Founded in 2009, the company has a proven track record of delivering unique moments in gaming, producing some of the industry's most popular game series and IPs in a portfolio of over 500 titles.

Providing a quality, diverse content offering across a wide variety of game themes and mechanics, including innovative proprietary concepts and recognisable branded experiences, Blueprint games are enjoyed by a growing number of players worldwide.

Blueprint is licensed to develop and supply online games by the UKGC, AGCC, MGA, GRA, SGA, ONJN and AGCO. This allows it to provide games certified for play in the regulated markets of the UK, Alderney, Malta, Gibraltar, Denmark, Sweden, Germany, Italy, Latvia, Lithuania, Portugal, Spain, Romania and Canada.