29.08.2026 · 1 min read
Integration speed matters. At Callisto Platform , we’ve built the architecture to make adding new providers fast, structured and repeatable. We’re continuously integrating new payment providers, game providers and external services — without turning every integration into a custom platform project. Our approach is simple: • Clear integration contra...
Partnerships and Collaborations
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Full article
28.08.2026 · 7 min read
In iGaming, we have entered an era when creating a game has become technically easier than getting players to notice it. The market is saturated with content: in 2025, around 6,000 new titles were released annually – approximately 16-20 releases a day – compared with roughly 1,000 in 2019. At the same time, the number of visible positions in a lobb...
Industry Voices
Industry Thought Leadership
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28.08.2026 · 6 min read
Affiliate marketing is a major part of our industry, and at its core, it relies on relationships built over time through communication, transparency and accountability. We all know how a typical affiliate–operator relationship begins. There is a conversation, a deal is agreed, the affiliate signs up to the operator’s platform, and both sides enter ...
28.08.2026 · 1 min read
One night in Lisbon. One private villa. And your name needs to be on Betty’s list. The Big Betty Night is bringing the Big Betty Partners circle together for a private evening away from meetings, dashboards, and packed schedules. When: September 29, 7:00 PM Where: Palacete Virtvs, Lisbon, Portugal Entry: Guest list only → Register for The Big Betty...
Corporate Announcements
Event Participation and Sponsorships
27.08.2026 · 9 min read
Ask ChatGPT which online casino is best and it goes looking for who licensed the domain before it answers, with no licensing question anywhere in the prompt. That makes your regulator's website part of your commercial surface. Three things about your brand are now measurable, namely whether an assistant can confirm your licence at all, which fields...
Data Analytics and Insights
27.08.2026 · 5 min read
For years, the Nordic online gambling market has lived in a kind of regulatory in-between: national monopolies on one side, and a large, active base of players using internationally licensed operators on the other. That gap is now closing, but slowly and deliberately. Finland's ongoing gambling reform, alongside long-established frameworks from Mal...
Regulatory Updates and Compliance
26.08.2026 · 6 min read
For many years, affiliate deals in iGaming have often been compared in a very simple way: who pays the highest CPA, who offers the biggest revenue share, or who is willing to spend more money right now. After several years working in affiliate marketing, I think this way of looking at partnerships is becoming outdated, especially in regulated marke...
26.08.2026 · 7 min read
Brazil has already taken significant steps toward building a regulated betting market. The first phase naturally focused on operators. Licensing, advertising, payment methods, responsible gambling, KYC, consumer protection and technical requirements have all become part of the day-to-day reality for companies seeking to operate legally in the count...
The problem faced by an experienced public relations specialist in the iGaming sector is not a lack of skills, but rather that the market finds it difficult to categorise, assess and properly value these skills. Around 10 years ago, it was fashionable in the IT industry to talk about the ‘T-shaped model’, which was used to describe horizontal growt...