26.01.2026 · 1 min read
Fun should hit instantly. Lambda Gaming is announcing the launch of Avion , our next-generation crash game designed to eliminate waiting time and reset expectations around speed. We’re making this announcement ahead of, ICE Barcelona , where we’re presenting what we see as the end of S.L.O.W. gaming. Anything that makes players wait is friction, no...
Product Launches and Updates
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Full article
Lambda Gaming has entered into a new strategic partnership with Digitain and Relum , expanding our global distribution capabilities across regulated and emerging markets. Through this collaboration, Lambda Gaming’s full portfolio - including Supersonic Crash, Slot, Plinko, P2P, Mini-Games, and 8-Bit titles - will be integrated into Digitain’s platf...
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We at Lambda Gaming are expanding our game portfolio with a brand-new title – AviaBitman. AviaBitman blends the tension of a crash game with the surprise mechanics of a slot. Every round is a short flight through a bright, cartoon sky filled with floating islands, flying rockets, and one fearless pilot who grins straight into danger. Meet Bitman – ...
26.01.2026 · 4 min read
We didn't measure 2025 by vibes alone. We measured it by output, reach, and traction. Lambda Gaming Wrapped 2025 is the story of what happens when ideas move fast, decisions move faster, and numbers start following. This was the year our momentum stopped being internal and became visible everywhere. Here's what actually happened. One Question Start...
PR News
Ever had a game stare back at you as if it knew something you didn’t? Crown Flash gives exactly that feeling. It glows, it flickers, and it keeps hinting that the next spin might be the one that treats you like royalty. At Lambda Gaming , we didn’t try to reinvent fruit slots from the ground up. We wanted something familiar, but better. Something s...
21.01.2026 · 2 min read
Vega Gibraltar, the search and performance marketing agency, has announced the expansion of its Vega Wednesdays initiative following a profitable first year of operations in Gibraltar and consecutive record-breaking months. Originally launched in September as a bold PR activation, Vega Wednesdays saw Vega deliver free pizzas to marketing teams acro...
21.01.2026 · 4 min read
Most threads about “best casino affiliate programs” end up as lists. Badges. Rankings. Loud claims. But very rarely do we talk about why a program works — and for whom . Betty has put together a curated list of tips to guide you when choosing an affiliate program. We’re very eager to hear from experienced affiliates: which criteria do you rely on w...
Corporate Announcements
16.01.2026 · 2 min read
Barcelona, January 2026 In the lead-up to ICE Barcelona , iGaming software provider Endorphina has launched a viral LinkedIn activation that quickly captured the attention of the industry. The Roach Challenge , an AI-driven creative challenge, organically flooded LinkedIn feeds with cockroach alter egos of iGaming professionals with no paid promoti...
Marketing and Branding Strategies
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15.01.2026 · 2 min read
Soft2Bet, a leading international casino and sportsbook operator and platform provider, announces the executive appointment of Andrew Cochrane as Chief Commercial Officer (CCO). The appointment strengthens Soft2Bet’s senior leadership team as the Group continues to execute its long-term growth strategy and expand its presence across regulated marke...
Leadership Changes