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Paid Search Is Permitted in Finland. Your Keyword List Probably Isn't. First in a series of six on marketing under the Finnish gambling licence. OnlyiGaming, Industry Voices. By Gloria Kesa, FinEst Verba. Most Finnish entry plans I have read this year make the same structural mistake, and it is not a mistake about any single rule. It is a mistake a...

A top Google ranking looks mighty boss, darling. Getting there is a different story. More than 53% of iGaming traffic comes from organic search , making SEO the biggest acquisition channel in the industry. The catch? Competition is fierce, and iGaming sits in Google's YMYL category, where content is judged far more strictly than in many other indus...

ElCasino has introduced two new live casino games, Card Duel and Bingo Live , expanding its portfolio with distinct formats designed for clear gameplay, fast player onboarding and repeatable live entertainment. Card Duel centres each round on a direct contest between the Player and the Dealer, while Bingo Live transforms the familiar 80-ball format...

MALTA – 22 SEPTEMBER 2026 – Yggdrasil has unveiled Vikings Go To Hollywood WildFight™ and RushingWilds™, taking its four famous Vikings on a new adventure. This time, they are trading monster battles for a shot at fame and glory in the heart of Hollywood. Building on the fresh look introduced in Vikings Go to Vegas in 2025, the latest release bring...

Betty has picked her Lisbon address. On September 29, The Big Betty Night takes over Palacete Virtvs for one private evening. Watch the teaser and register for the guest list. https://www.youtube.com/watch?v=Psk5m0Xspek When: September 29, 2026, at 7:00 PM Where: Palacete Virtvs, R. Júlio de Andrade 5, Lisbon Entry: Guest list only Built in the nin...

Infingame , a leading aggregator in the iGaming industry, has shared findings on one of the more persistent product debates among its clients: whether retention is better served by a wide game library that lets players explore, or a narrower set of titles that players go deep on. According to Infingame's observations, variety creates more opportuni...

Soft2Bet, a leading iGaming turnkey platform solutions provider, has appointed James Hancock as Vice President of B2B Marketing and Harry Heynes as Business Development Director, adding extensive commercial, platform, and strategic experience to its B2B management team. The strategic arrivals to the commercial leadership team directly align with So...

Operators pay review platforms. Players are asked to trust them. How CryptoGamble built its operator model around the one thing that cannot be for sale. Every conversation about casino review sites eventually arrives at the same question, and it is a fair one. If operators pay you, why should anyone believe what you say about them? The affiliate mo...

Vyking designed, built and owns the sportsbook frontend, including mobile, while FIRST.bet runs pricing, trading, risk, bet acceptance and settlement behind it Data-driven iGaming platform provider and games aggregator Vyking has built its own sportsbook on SportOS, the frontend-less sportsbook operating system from FIRST.bet , the Tier-1 sportsboo...