William Bonalume
COO
About
COO
William Bonalume is a recognized expert in operations and compliance with over 15 years of experience specializing in KYC and fraud prevention across fintech and neobanks. His background includes serving as Statutory Director for Facebook Pagamentos do Brasil (Meta), where he led relationships with regulators like the Central Bank of Brazil (BACEN). Today, as COO at Open Gaming, he applies methodologies such as Lean Six Sigma to optimize operations. His leadership in fostering high-performance cultures positions him as a leading authority on creating secure processes that ensure operational integrity in regulated industries.
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Work experience
COO
Open Gaming
Nov 2024 – Present
São Paulo
Run and scale all operations areas in two regulated gambling brands in Brazil (donaldbet & bet.bet): Customer Experience (24/7), Risk and Compliance (24/7), CRM, HR, Product-Technology and Data. Lead and execute all regulatory fields for the Brazilian regulation, related to the Regulated Entity (SPA). Implement and manage contracts of providers such as: KYC, whitelabel platform, integrators, payment gateways, affiliates, influencers and more. Game providers and Sportsbook providers as well. Focus on revenue growth gambling KPI's, such as GGR, FTD, DAU/MAU, Net Deposit and others. Loyalty programs and structures for high-value players. Policies and procedures based on regulated requirements: Ombudsman, AML, Responsible Gambling.
Education
CESUMAR
Bachelor’s Degree, Production Engineering
Jan 2017 – Dec 2025