Massimo Morana

About

Crypto Operations Manager at Legendz

"I am a highly positive and adaptable individual with extensive experience across various industries spanning Retail to Entertainment. My ability to thrive in diverse environments and navigate change has honed my natural talents, allowing me to make tough decisions with maturity and integrity. I pride myself on being honest, hardworking, and fully committed to achieving excellence in everything I do."

1. Crypto Operations Manager

   Legendz

   Aug 2026 – Present

   Lead the day-to-day operational management of Legendz.io. Oversee cross-functional operations spanning Customer Support, Payments, Affiliates, Casino, Sportsbook, Social Media and other core functions required to deliver a seamless player experience. Drive operational performance across the player lifecycle, from acquisition and onboarding through deposits, gameplay, customer support, withdrawals, retention and ongoing player engagement. Oversee Casino and Sportsbook operational requirements, working with relevant teams and suppliers on product performance, promotions, player journeys, content, incidents and commercial opportunities. Manage and optimise operational workflows, processes and SOPs, identifying inefficiencies and implementing scalable solutions as the brand grows across markets. Monitor departmental performance, operational KPIs, player issues and business-critical developments, providing senior management with insights, recommendations and clear priorities for action. Support and oversee affiliate, influencer, streamer and social initiatives from an operational perspective, connecting acquisition activity with player value, retention, brand positioning and commercial performance. Manage relationships with gaming providers, payment partners, affiliates and other third-party suppliers, ensuring service standards, commercial requirements and operational objectives remain aligned. Contribute directly to strategic planning and brand development, identifying improvements across product, customer experience, promotions, operational structure and revenue-generating opportunities. Build an operational culture centred on accountability, fast decision-making, customer experience and continuous improvement within a fast-moving crypto iGaming environment.

2. Head of Creator Operations

   S4R media

   Oct 2025 – Oct 2026

   Worked directly with SH4NE_R across S4R Media, SH4NE_R, Streamers Academy, creator partnerships, brand relationships, events, and commercial growth initiatives. Responsible for supporting the execution of S4R projects across creator operations, streamer recruitment, campaign planning, partnership coordination, event preparation, content strategy, and industry relationship management. Managed creator operations and supporting streamer recruitment. Supported operator discussions, brand relationships, sponsorship opportunities, and commercial partnerships. Assisted with conference preparation, podcast appearances, event hosting, and media activity. Supported content planning, promotional campaigns, community initiatives, and creator-led activations. Acted as a key coordination point between creators, brands, partners, and internal S4R projects. Supported business development, industry networking, and long-term growth strategy.

3. Influencer, Streamer & Partnership Success Manager

   Media Panthers

   Jun 2025 – Jul 2026

   Owning Influencer, Streamer and Partnership activities which also include streaming, content creation, clipping initiatives and the internal referral program, ensuring consistent reporting and performance tracking in Affiliate and Aquisition activities. Managing the Ambassador Unit within the Social media department, overseeing and co ordinating the work of the Influencer Executives and Community Moderators. - Managing Partnership accounts, setting priorities, ensuring effective collaboration and maintaining alignment within the overall Social Media Department strategy - Plan, Organise and execute Content from TikTok clips to Podcasts - Develop & maintain relationships with Affiliates, Influencers, Streamers & Ambassadors across markets - Plan, execute and oversea influencer & streamer campaigns, ensuring alignment with brand identity & broader marketing objectives - Consolidate & analyze performance metrics (FTDs, engagement, conversions, ROI etc) across markets - Deliver regular unit reports, providing insights, key learnings & actionable recommendations - Oversee the internal referral program. Ensuring accurate tracking, clear communication and continuous optimization - Co ordinate with the Affiliate, Acquisition and Paid media teams to integrate influencer, streamer and ambassador initiatives with paid and organic marketing activities - Collaborate closely with Casino and CRM departments to ensure the Unit's initiatives align with the department's creative and strategic direction - Co ordinate with streamers, influencers, creators on live streaming activations focusing on content quality, consistency and the broader campaign goals - Develop streaming, content initiatives with the Social media department ensuring alignment with the departments content and community strategy - Explore opportunities to expand streaming as a community engagement and content generation channel.

4. Brand Strategist + Streamer/Influencer Team Manager

   Rootz LTD

   Sep 2024 – May 2025

   Malta

   From my time as the Brand Ambassador for the 1st ever streaming casino Spinz, I gained endless experience in the streaming space from affiliate streams on 3rd-party streaming platforms like Twitch, Kick and Youtube all the way to my role as Brand Strategist and Streaming Team Manager on Wildz Sports. Encompassing Recruitment & On-boarding, Contract Negotiation, Training, Scheduling, Performance reviews & payroll, Campaigns and Promotions management from an Operations perspective, Advanced OBS technical knowledge from many years of streaming and managing everything related to Casino, Affiliates, CRM and last but not least Account Management. Physical studio design and set-up for our Malta studio. Remote in-home studio set-up for remote external streamers as well as Podcast set up and preparation plus Special Events (Wildz Boat Party, Wildz Fishing Trip, Wildz Goes FIBA. Understanding the streaming world is like navigating a fast-moving river - Full of hidden obstacles yet ripe with endless opportunity to connect with those riding the same wave. It's the ultimate Sales Pitch in the iGaming industry and more.

5. Head Streamer/Brand Ambassador/Content Creator

   Rootz LTD

   Apr 2022 – Sep 2024

6. Casino Co Ordinator

   Kindred Group plc

   Oct 2021 – Apr 2022

   Malta

   • Supported the marketing of new product features on site, adapting offerings to cultural preferences. • Monitored key performance indicators to ensure revenue targets were met. • Managed allocated brands, maintained game lobbies, and rolled out new categories. • Tested and released new games efficiently.

1. L-Università ta' Malta (University of Malta)

   Higher National Diploma, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

   Oct 2009 – Jul 2011

2. L-Università ta' Malta (University of Malta)

   B.Comms, communication studies and social studies

   Jan 2002 – Jan 2005

   In this course I gained knowledge on all the following: Advanced English Writing Skills Aspects of Communications Introduction to Film Studies Human Communication Journalism Visual Communications and Graphic Design Sociology and Communications Introduction to Marketing Communications New Media and the Social World Media, Society and Culture Personal Communication Methods of Inquiry English Rhetoric and Writing Skills for Media and Communications Students Magazine and Digital Publishing Cognitive Psychology of Mass Communication Editorial Design Development of Film Language Video Production 1 Basic Photography Journalism 2 Philosophical Approaches to Communication and Culture

1. Video Editing

   ICE Campus

   Issued Jul 2024

2. Professional Diploma in Digital Marketing

   Digital Marketing Institute

   Issued Sep 2023

• Casino Management
• Online Casino