Lampros Kalfuntzos

About

Visual Design Lead | Art Director | Senior Designer | 15+ yrs

Lead Visual Designer / Art Director with over 15 years of experience creating impactful digital experiences, brand systems, and marketing campaigns for global brands. My background spans visual design, product design, art direction, photography, and digital storytelling, allowing me to bridge the gap between brand, marketing, and product teams. I have worked across a wide range of industries including iGaming, sports betting, SaaS, fintech, crypto, entertainment, e-commerce, fashion, medical, retail, and B2B technology, delivering creative work that balances strong visual craft with data-driven performance and user experience.

1. Founder / Art Director

   3DDream Design

   Jan 2016 – Present

   • Designed scalable web and mobile experiences across complex product ecosystems, simplifying user journeys and aligning with global brand frameworks. Established and maintained global brand systems, ensuring consistency across multi-market campaigns, digital platforms, and regional adaptations • Produced scalable digital assets across multiple devices, markets, and regions while maintaining rigorous brand consistency • Led creative direction across branding, UI, and marketing campaigns, integrating AI-driven workflows (Midjourney, Firefly, Kling) to accelerate production • Collaborated with product, marketing, and cross-functional teams to deliver user-focused design solutions • Created precise, production-ready layouts by expertly selecting and manipulating digital assets for casino, sportsbook, and fantasy gaming environments.

2. Visual Design Manager

   WA.Technology

   May 2024 – Nov 2025

   Malta

   Lead a dynamic team responsible for designing and overseeing the production of promotional graphics and coordinating event displays for global audiences. Working closely with cross-functional teams, including Product, Marketing, and Commercial, to deliver high-quality, visually compelling graphics across all platforms, ensuring alignment with brand standards and business objectives. Specialise in creating striking digital and motion graphics, as well as captivating stand displays for major events like ICE, SBC, and Sigma Africa. Increased promotional campaign engagement by 25% through strategic visual design at WA.Technology. Led A/B testing of homepage redesign that boosted CTR by 18%.

3. Senior Visual Designer

   Metric Gaming

   Oct 2020 – May 2024

   London, England, United Kingdom

   Create and produce visually compelling graphics of the highest quality to elevate digital content across multiple platforms, including web videos, marketing assets, GIFs, and static images. Tailor user interfaces to fit localized products, ensuring a personalized and seamless experience for users across markets. Act as a Product Designer for key clients including Turbo Vegas, Supernopea, and Snabbis, taking full ownership of end-to-end design across UI, UX, visual systems, and in-product assets. Adhere to company values and design standards, ensuring visual and brand consistency across all deliverables. Uphold rigorous quality control, ensuring every piece of work meets the highest standards of craft, usability, and performance.

4. Senior Digital Designer

   Bonhams

   Nov 2019 – Oct 2020

   London, United Kingdom

   Working for the launch of the new Bonhams.com - an online auction service since 1793 - Responsible for the design and launch of sell.bonhams.com - Create UI designs for the latest Bonhams app - Understand and apply Bonhams site-layout and brand guidelines. - Create style guides to be used cross-functionally. - Played a central role in the redesign and launch of sell.bonhams.com, contributing to a 30% increase in seller registrations within the first quarter. Improved site usability by introducing streamlined layouts and clear CTAs, helping reduce seller drop-off rates by 25%.

5. Senior Digital Designer

   Canon EMEA

   Jan 2019 – Nov 2019

   London Area, United Kingdom

   • Design and publish digital assets such as landing page content, new page templates, graphical banners, rich media and website mockups • Design & produce creative assets for all stages of the sales cycle. Including content for both off/online communications, Social, CRM, Retail, as well as timely content for features and news items • Design and production of creative assets, pages, layouts and templates for use across digital platforms

6. Senior Digital / Graphic Designer

   Ralph Lauren

   Jan 2018 – Nov 2018

   London Area, United Kingdom

   - Understand and apply RL site-layout and brand guidelines to any creative that goes through all the EU websites. - Supporting the Senior content manager & Marketing team in generating new concepts for seasonal graphics. - Design creative artwork that will drive Ralph Lauren sales. - Creation and editing of video content/animation for various tasks. - Increased click-through rate on seasonal homepage banners by +38% YoY, resulting in higher online conversions.

7. Online Designer

   The Walt Disney Company

   Feb 2016 – Feb 2017

   London Area, United Kingdom

   Design original creative artwork that will drive the Disney sales. Deliver consistently high standards of design solutions from briefs supplied for both In-store and Online. Photo-retouch product & lifestyle images before they go live to the Disney site. Design creative solutions through to final ready artwork/digital assets. These include online banners, freeform pages, in-store print, and promotional graphics. Moana release graphics and landing page creation. Works to tight deadlines and deliver consistently high quality creative. Design, create, code, and maintain the content of the websites/landing pages/creative assets for Disney store and Disney websites across 9 different countries.

8. EU Visual Designer / Art Director

   Amazon

   May 2011 – Sep 2014

   - Liaison Visual Designer / Art Director for various categories such as (Computers, Software, Home & Garden, Sports, Gift Cards) across all European websites. - Leading Sports category for 5 locales across the board. - Mentoring and onboarding new contractors - Photoshoot Art Direction for Home & Garden and Sports categories. - Prepare promotional graphics for the EU sites. - Undertake individual and team projects to develop engaging graphic design techniques and functionality for customers, bringing innovation to the sites. - Work closely with fellow international Designers to ensure the EU sites maintain high standards of graphic design, brand consistency, usability, (A/B, UX testing and CRO). - Partner with internal clients, advising on image creation and layout, to meet creative and business goals. - Working for the launch of Junglee - an online shopping service by Amazon which enables customers to find and discover products from online and offline retailers in India and from Amazon.com - Working for the launch of Sports Italy for Amazon.it - Create promotional videos for Amazon Local, FBA and Amazon Associates to be used globally. - Understand and apply Amazon's site-layout and brand guidelines. - Create style guides to be used cross-functionally. - Collaborate with site merchandisers across Europe.

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