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    Vegas Kings

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    Vegas Kings

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    Global iGaming Specialists Since 1998

    Vegas Kings is a design, development and marketing agency serving iGaming operators, platforms, affiliates and B2B suppliers worldwide since 1998.

    Moshe & Ashley Adir are the two brothers who founded Vegas Kings and were part of creating the first “internet casinos” in the late 90s.

    With almost three decades of industry expertise, Vegas Kings specializes in building high-performance brands, user experiences and front-end products for the global gambling industry.

    We deliver growth, innovation and long-term value through services that include:

    Design, Brand & Creative

    • Full brand creation & identity systems

    • UI/UX design for casino, sportsbook & hybrid products

    • Custom front-end development for any platform

    • Creative asset production for acquisition & retention

    • Game design & game art

    Website & Product Development

    • Complete website builds for casino and sportsbook

    • Custom front-end frameworks tailored to platform capabilities

    • Optimised user journeys for conversion & retention

    • Multi-market localisation and compliance-ready builds

    CRM, Strategy & Lifecycle

    • CRM consultancy for segmentation, player journeys & automation

    • Gamification, retention and loyalty strategy

    • Campaign concepting & creative execution

    LinkedIn PR & Executive Branding

    • Ghost-writing for founders, CEOs and senior executives

    • Posting strategy & content calendars

    • Presentation design for conferences & investor meetings

    • PR event organisation and targeting of high-value gambling executives

    Industry Expertise & Market Reach

    • 28+ years supporting operators across Africa, Europe, North America, Asia and LATAM

    • Strong vertical experience with casino, sportsbook, live casino, sweepstakes and new-market operators

    • Proven success in guiding new brands seeking the right platform partners

    Vegas Kings remains one of the longest-standing, most specialised iGaming agencies in the world trusted for quality, speed and a deep understanding of what operators need to win in competitive markets.

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    EST 1998

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    ZA, Cape Town

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    11 - 50 Employees

    Design, UI/UX & Front-End Development
    Marketing Agencies

    Vegas Kings delivers full-spectrum iGaming design and development solutions that transform concepts into high-performing, market-ready products.

    Since 1998, we have specialised in building premium brands, interfaces and user experiences for operators across Europe, Africa, Asia, LATAM and North America.

    Our development offering spans the complete product lifecycle, from branding and visual identity creation to UI/UX design, custom front-end development, and creative production for acquisition and retention.

    We provide both standalone services and full end-to-end product builds depending on client needs.

    Core Services

    • Brand creation, naming & identity systems

    • UI/UX design for casino, sportsbook & hybrid products

    • Custom front-end development compatible with any iGaming platform

    • Full website design & build (casino, sportsbook, lottery, prediction markets, sweepstakes)

    • Game design, game art & promotional asset production

    • Creative assets for acquisition, CRM & retention strategies

    Unique Selling Points

    • 28+ years of iGaming-exclusive design and development experience

    • Deep platform expertise with Playtech, GiG, and other major providers while remaining fully platform-agnostic

    • Proven ability to design for multiple regulatory environments and market behaviours

    • Dedicated team of iGaming specialists who understand operator KPIs, compliance, UX friction points and player psychology


    We partner with clients from concept to final delivery, managing brand strategy, UX flows, market research, design systems, and front-end integration. Our structured process ensures exceptional user journeys, faster launch timelines, and conversion-driven results.

    Vegas Kings helps new and established operators launch with confidence by building digital products that not only look world-class, but also perform long-term.

    iGaming CRM, PR & LinkedIn Executive Marketing
    Marketing Services

    Vegas Kings provides specialized marketing and consultancy services tailored exclusively to the global gambling industry. We help operators, platforms, suppliers and executives strengthen their brand presence, improve player retention, and increase industry visibility.

    Marketing & CRM Services

    • CRM consultancy for segmentation, journeys, campaigns & automation

    • Retention, loyalty & gamification strategy and assets

    • Affiliate program advisory for new operators

    • Onboarding guidance for operators selecting platforms

    • Creative asset production for lifecycle marketing

    LinkedIn PR & Executive Branding

    • Ghost-writing for founders, CEOs & senior leaders

    • Posting strategy & content calendars

    • Industry-targeted storytelling optimised for gambling executives

    • Presentation design for conferences, webinars & investor pitches

    • PR event organisation and LinkedIn amplification

    Why Clients Choose Vegas Kings

    • Specialised iGaming knowledge across Europe, Africa, North America, LATAM & Asia

    • Deep network of operators, affiliates, platforms and suppliers

    • Ability to combine creative design, UX, CRM strategy and PR into a single unified growth engine

    Vegas Kings elevates brands from every angle: product, communication, visibility and expansion.

    tag-icon

    acquisition

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    affiliate marketing

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    ai content

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    branding

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    brand identity

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    casino

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    consultancy

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    consulting

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    crm

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    crm management

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    crm strategy

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    customer journeys

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    customer relationship management

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    design

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    development

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    frontend

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    gamification

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    igaming

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    influencer

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    marketing

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    mobile

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    microbetting

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