Global iGaming Specialists Since 1998
Vegas Kings is a design, development and marketing agency serving iGaming operators, platforms, affiliates and B2B suppliers worldwide since 1998.
Moshe & Ashley Adir are the two brothers who founded Vegas Kings and were part of creating the first “internet casinos” in the late 90s.
With almost three decades of industry expertise, Vegas Kings specializes in building high-performance brands, user experiences and front-end products for the global gambling industry.
We deliver growth, innovation and long-term value through services that include:
Design, Brand & Creative
Full brand creation & identity systems
UI/UX design for casino, sportsbook & hybrid products
Custom front-end development for any platform
Creative asset production for acquisition & retention
Game design & game art
Website & Product Development
Complete website builds for casino and sportsbook
Custom front-end frameworks tailored to platform capabilities
Optimised user journeys for conversion & retention
Multi-market localisation and compliance-ready builds
CRM, Strategy & Lifecycle
CRM consultancy for segmentation, player journeys & automation
Gamification, retention and loyalty strategy
Campaign concepting & creative execution
LinkedIn PR & Executive Branding
Ghost-writing for founders, CEOs and senior executives
Posting strategy & content calendars
Presentation design for conferences & investor meetings
PR event organisation and targeting of high-value gambling executives
Vegas Kings Industry Expertise & Market Reach
28+ years supporting operators across Africa, Europe, North America, Asia and LATAM
Strong vertical experience with casino, sportsbook, live casino, sweepstakes and new-market operators
Proven success in guiding new brands seeking the right platform partners
We remain one of the longest-standing, most specialized iGaming agencies in the world trusted for quality, speed and a deep understanding of what operators need to win in competitive markets.
EST 1998
ZA, Cape Town
11 - 50 Employees
Vegas Kings delivers full-spectrum iGaming design and development solutions that transform concepts into high-performing, market-ready products.
Since 1998, we have specialized in building premium brands, interfaces and user experiences for operators across Europe, Africa, Asia, LATAM and North America.
Our development offering spans the complete product lifecycle, from branding and visual identity creation to UI/UX design, custom front-end development, and creative production for acquisition and retention.
We provide both standalone services and full end-to-end product builds depending on client needs.
Core Services
Brand creation, naming & identity systems
UI/UX design for casino, sportsbook & hybrid products
Custom front-end development compatible with any iGaming platform
Full website design & build (casino, sportsbook, lottery, prediction markets, sweepstakes)
Game design, game art & promotional asset production
Creative assets for acquisition, CRM & retention strategies
Unique Selling Points
28+ years of iGaming-exclusive design and development experience
Deep platform expertise with Playtech, GiG, and other major providers while remaining fully platform-agnostic
Proven ability to design for multiple regulatory environments and market behaviours
Dedicated team of iGaming specialists who understand operator KPIs, compliance, UX friction points and player psychology
We partner with clients from concept to final delivery, managing brand strategy, UX flows, market research, design systems, and front-end integration. Our structured process ensures exceptional user journeys, faster launch timelines, and conversion-driven results.
Vegas Kings helps new and established operators launch with confidence by building digital products that not only look world-class but also perform long-term.
Vegas Kings provides specialized marketing and consultancy services tailored exclusively to the global gambling industry. We help operators, platforms, suppliers and executives strengthen their brand presence, improve player retention, and increase industry visibility.
Marketing & CRM Services
CRM consultancy for segmentation, journeys, campaigns & automation
Retention, loyalty & gamification strategy and assets
Affiliate program advisory for new operators
Onboarding guidance for operators selecting platforms
Creative asset production for lifecycle marketing
LinkedIn PR & Executive Branding
Ghost-writing for founders, CEOs & senior leaders
Posting strategy & content calendars
Industry-targeted storytelling optimised for gambling executives
Presentation design for conferences, webinars & investor pitches
PR event organisation and LinkedIn amplification
Why Clients Choose Vegas Kings
Specialised iGaming knowledge across Europe, Africa, North America, LATAM & Asia
Deep network of operators, affiliates, platforms and suppliers
Ability to combine creative design, UX, CRM strategy and PR into a single unified growth engine
Vegas Kings elevates brands from every angle: product, communication, visibility and expansion.
Vegas Kings produces high-impact creative assets, landing pages and front-end experiences designed to increase player acquisition across global markets. Our performance-led UX and brand design directly support marketing teams in improving conversion and campaign results.
We support operators entering new markets by guiding affiliate onboarding, offering creative assets and optimising front-ends for higher affiliate-driven conversion. Our experience with both operators and affiliates enables smoother integrations and stronger performance.
Vegas Kings incorporates AI-assisted workflows for content generation, rapid creative prototyping and campaign ideation, helping clients scale their marketing output and improve efficiency while maintaining premium brand identity.
We build complete iGaming brand identities from the ground up, including naming, logos, visual systems and brand guidelines - ensuring operators enter the market with a distinct and competitive identity.
Our brand identity work blends strategy with design, delivering recognizable, high-quality visuals that resonate with players and stand out across crowded casino and sportsbook markets.
With decades of casino-specific experience, Vegas Kings designs UI/UX, game assets, and front-end systems tailored to casino operators, ensuring compliance, smooth player journeys and strong conversion performance.
We offer strategic consultancy across design, CRM, product, market entry and platform selection to help operators launch efficiently and scale in multiple regulated and emerging markets.
Beyond design and development, Vegas Kings provides hands-on advisory support for operators, platforms, and suppliers, helping them refine product direction, UX, workflows and go-to-market strategies for CRM, affiliation and PR.
Our CRM consultancy optimizes the entire player lifecycle, from onboarding and segmentation to retention, reactivation and personalized campaign design, ensuring operators maximize LTV.
We assist teams in structuring CRM calendars, automations and execution processes to create predictable, effective player engagement with measurable results.
Vegas Kings develops complete CRM strategies that include journey mapping, gamification logic, segmentation and creative concepts designed to increase retention and player value.
We design UX flows and CRM journeys that minimise friction and improve conversion rates for registration, deposit, gameplay and returning players across all devices.
Our team supports CRM departments by providing creative assets, campaign frameworks, lifecycle optimisation and growth strategies tailored to casino, sportsbook, lottery, bingo, sweeps and prediction player behaviour.
Vegas Kings is the most experienced iGaming design agency globally, with almost 30 years of experience in delivering world-class UI/UX, branding, game art and creative assets for operators and suppliers.
We build custom, high-performance front-ends that integrate with any platform, ensuring smooth user journeys and scalable product architecture.
Our front-end development combines strong UX principles with fast, reliable code, resulting in responsive and conversion-focused casino and sportsbook interfaces.
We design gamification features, game skins/assets and engagement mechanics that enhance player retention and add value to CRM strategies.
Since 1998, Vegas Kings has specialised exclusively in iGaming, working across global markets and partnering with some of the industry's largest platforms and operators.
We manage LinkedIn PR and executive personal branding, helping industry leaders grow their influence, improve visibility and attract new business opportunities through trustworthy content.
Vegas Kings provides a full suite of marketing services, from CRM strategy and creative production to PR, ghost writing and event support - designed for the unique needs of gambling companies.
All of our UI/UX and front-end builds are fully optimized for mobile-first behavior, ensuring smooth, high-converting experiences on all devices and screen sizes.
We design UX flows and interfaces optimized for microbetting behaviors, ensuring instant clarity, fast interaction patterns and seamless mobile usability.
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