Global iGaming Specialists Since 1998
Vegas Kings is a design, development and marketing agency serving iGaming operators, platforms, affiliates and B2B suppliers worldwide since 1998.
Moshe & Ashley Adir are the two brothers who founded Vegas Kings and were part of creating the first “internet casinos” in the late 90s.
With almost three decades of industry expertise, Vegas Kings specializes in building high-performance brands, user experiences and front-end products for the global gambling industry.
We deliver growth, innovation and long-term value through services that include:
Design, Brand & Creative
Full brand creation & identity systems
UI/UX design for casino, sportsbook & hybrid products
Custom front-end development for any platform
Creative asset production for acquisition & retention
Game design & game art
Website & Product Development
Complete website builds for casino and sportsbook
Custom front-end frameworks tailored to platform capabilities
Optimised user journeys for conversion & retention
Multi-market localisation and compliance-ready builds
CRM, Strategy & Lifecycle
CRM consultancy for segmentation, player journeys & automation
Gamification, retention and loyalty strategy
Campaign concepting & creative execution
LinkedIn PR & Executive Branding
Ghost-writing for founders, CEOs and senior executives
Posting strategy & content calendars
Presentation design for conferences & investor meetings
PR event organisation and targeting of high-value gambling executives
Industry Expertise & Market Reach
28+ years supporting operators across Africa, Europe, North America, Asia and LATAM
Strong vertical experience with casino, sportsbook, live casino, sweepstakes and new-market operators
Proven success in guiding new brands seeking the right platform partners
Vegas Kings remains one of the longest-standing, most specialised iGaming agencies in the world trusted for quality, speed and a deep understanding of what operators need to win in competitive markets.
EST 1998
ZA, Cape Town
11 - 50 Employees
Vegas Kings delivers full-spectrum iGaming design and development solutions that transform concepts into high-performing, market-ready products.
Since 1998, we have specialised in building premium brands, interfaces and user experiences for operators across Europe, Africa, Asia, LATAM and North America.
Our development offering spans the complete product lifecycle, from branding and visual identity creation to UI/UX design, custom front-end development, and creative production for acquisition and retention.
We provide both standalone services and full end-to-end product builds depending on client needs.
Core Services
Brand creation, naming & identity systems
UI/UX design for casino, sportsbook & hybrid products
Custom front-end development compatible with any iGaming platform
Full website design & build (casino, sportsbook, lottery, prediction markets, sweepstakes)
Game design, game art & promotional asset production
Creative assets for acquisition, CRM & retention strategies
Unique Selling Points
28+ years of iGaming-exclusive design and development experience
Deep platform expertise with Playtech, GiG, and other major providers while remaining fully platform-agnostic
Proven ability to design for multiple regulatory environments and market behaviours
Dedicated team of iGaming specialists who understand operator KPIs, compliance, UX friction points and player psychology
We partner with clients from concept to final delivery, managing brand strategy, UX flows, market research, design systems, and front-end integration. Our structured process ensures exceptional user journeys, faster launch timelines, and conversion-driven results.
Vegas Kings helps new and established operators launch with confidence by building digital products that not only look world-class, but also perform long-term.
Vegas Kings provides specialized marketing and consultancy services tailored exclusively to the global gambling industry. We help operators, platforms, suppliers and executives strengthen their brand presence, improve player retention, and increase industry visibility.
Marketing & CRM Services
CRM consultancy for segmentation, journeys, campaigns & automation
Retention, loyalty & gamification strategy and assets
Affiliate program advisory for new operators
Onboarding guidance for operators selecting platforms
Creative asset production for lifecycle marketing
LinkedIn PR & Executive Branding
Ghost-writing for founders, CEOs & senior leaders
Posting strategy & content calendars
Industry-targeted storytelling optimised for gambling executives
Presentation design for conferences, webinars & investor pitches
PR event organisation and LinkedIn amplification
Why Clients Choose Vegas Kings
Specialised iGaming knowledge across Europe, Africa, North America, LATAM & Asia
Deep network of operators, affiliates, platforms and suppliers
Ability to combine creative design, UX, CRM strategy and PR into a single unified growth engine
Vegas Kings elevates brands from every angle: product, communication, visibility and expansion.
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