Michal Kaczor
Head of Affiliates at KeyAffiliates | iGaming Partnerships & Traffic
Profile info
- Madrid, Community of Madrid, ES
- Joined October 2026
- 1 badge earned
Works at
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KeyAffiliates.com
Copenhagen, DK
About
Head of Affiliates at KeyAffiliates | iGaming Partnerships & Traffic
Head of Affiliates at KeyAffiliates, working on affiliate and operator partnerships, buying and selling traffic, and commercial deal structuring in iGaming. Previously Head of Affiliates in Malta, leading a team of 5 affiliate managers with a 200+ partner portfolio across CPA, RevShare and hybrid deals and €2M+ monthly managed spend. Built cohort-based KPI dashboards, partner quality scoring and tiering, and prepay frameworks. Started on the operator side in customer service, then grew through affiliate management, with an early focus on SEO partnerships. Regular at SiGMA, iGB, Affiliate World and SBC.
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Work experience
Head of Affiliates
KeyAffiliates
Oct 2026 – Present
Madrid, Spain
Leading affiliate and operator partnerships and traffic acquisition: buying and selling traffic, commercial negotiations and deal structuring, performance optimisation and strategic business development.
Head of Affiliates
NDA
Oct 2025 – Oct 2026
Malta (Hybrid)
Led a team of 5 affiliate managers overseeing a 200+ partner portfolio across CPA, RevShare and hybrid deals, with monthly managed spend above €2M. Approved significant deal structures, built cohort-based KPI dashboards, daily reporting and automated quality alerts, and defined prepay eligibility and partner tiering frameworks. Represented the company at SiGMA, iGB, Affiliate World, SBC and other conferences.
Affiliate Team Lead
NDA
May 2024 – Oct 2025
Malta (Hybrid)
Managed and developed a team of affiliate managers, introducing structured KPI tracking and cohort-based traffic quality analysis. Led high-value CPA and RevShare renegotiations, introduced deal-quality checkpoints and built data-led GEO expansion strategies.
Senior Affiliate Manager
NDA
Feb 2024 – May 2024
Malta
Managed a portfolio of high-value partners, consistently exceeding monthly FTD and spend targets. Led compliance monitoring across partner creatives and landing pages.
Affiliate Manager
NDA
Mar 2023 – Feb 2024
Malta (Hybrid)
Built and maintained relationships with 200+ affiliate partners across European and international GEOs, with an early focus on SEO partnerships. Developed new partner pipeline through outreach, LinkedIn, Telegram and conferences.
Senior Customer Service Agent / Customer Service Agent
PressEnter Group
Jul 2022 – Mar 2023
Sliema, Malta
Player support for an online casino operator, covering payments, KYC, promotions, responsible gaming and AML. Deputised for the team leader as second-line support.
Sales Agent
GCC7 Services Malta
Feb 2022 – Jul 2022
Malta
Managed the full sales process from lead to close and consistently met or exceeded sales quotas.
Retail Manager / Department Supervisor
Musgrave
May 2008 – Dec 2021
County Dublin, Ireland
13+ years in retail management: led store teams, operations, sales targets, merchandising and customer service standards.
Education
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