Paul Puolakka

About

Co-Founder & CMO

I’m a commercially focused iGaming executive with experience across affiliate, operator, and leadership roles, including running my own affiliate business. Since 2014, I’ve built a practical, full-cycle understanding of how revenue is generated in iGaming, from acquisition and conversion to sales, brand building, PR, partnerships, and long-term commercial strategy. I work across growth, brand positioning, and commercial development, helping businesses strengthen their market presence, build high-value partnerships, and improve performance across both traditional and crypto casino verticals. My focus combines revenue growth with brand visibility and relationship-driven expansion, ensuring sustainable long-term impact rather than short-term gains. Over the years, I’ve built strong relationships across the industry and regularly contribute as a speaker, ambassador, and podcast guest. I value the network and friendships this industry has given me and enjoy being part of its continued evolution. I’m driven by growth, partnerships, and building businesses that last.

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