Andrew Vilks

About

Chief Marketing Officer 🎰 blackmoonmedia.com | iGaming Expert | Affiliate Marketing, User Acquisition & Media Buying | Scaling Online Casino Brands in Gray Markets

🎰 Chief Marketing Officer / Head of Marketing with a proven record of scaling Online Casino and Sports Betting brands in gray markets through 360-degree User Acquisition approach including Performance Marketing, Affiliation, SEO, Media Buying, Influencer channels. 🤝 TG: @andrewvilks 💎 20k+ connections in iGaming, Gambling & Affiliate Marketing I operate at C-level, owning Marketing strategy, growth targets, acquisition efficiency, and ROI. My focus is on building scalable marketing engines, aligning affiliate, media buying, SEO, and brand into one performance-driven ecosystem. As Chief Marketing Officer / Head of Marketing, I lead and execute: - User Acquisition, Growth Strategy & Budgets - iGaming & Gambling Marketing - Affiliate Marketing & Partner Management - Media Buying, SEO & Performance Channels - Marketing Infrastructure, Tracking & Attribution - Strategic Partnerships, Sponsorships, Tradeshows - Market Expansion in Tier 1–3 countries Supported by a global affiliate network delivering high-quality, KPI-driven traffic for Casino and Sportsbook brands. iGaming & Gambling - 10+ years Extensive leadership experience in Online Casino, Sports Betting and Gambling, managing growth across multiple GEOs and regulatory environments. Online Marketing & Events - since 1998 Was involved in the Music / Video Production and Event industry, building early expertise in promotion, audience growth, branding, and large-scale event marketing - foundations that later shaped performance-driven digital strategies. Affiliate Marketing & Performance - since 2004 Active in Affiliate Marketing from its early stages, with deep understanding of performance-based models, traffic arbitrage, tracking, monetization, and partner scaling. Advanced hands-on experience with: NetRefer, MyAffiliates, Cellxpert, Voluum, RedTrack, Keitaro Strong technical competence in: - S2S postbacks - Conversion tracking & attribution models - Funnel optimization - Domain bans, redirects & gray market bottlenecks - Affiliate link stability & tracking reliability Leadership, Scale & Consulting. Built, led, and optimized multiple Marketing, Affiliate, and Media Buying teams (10–25 people). Experienced in structuring marketing departments from zero to scale. Currently involved as Chief Marketing Officer / Head of Marketing in multiple projects including: blackmoonmedia.com - iGaming User Acquisition Agency geoblock.net - Domain accessibility monitoring Providing contract-based CMO / Head of Marketing consulting for several Online Casino and Sports Betting brands across various GEOs.

1. Interim Chief Marketing Officer

   blackmoonmedia.com

   Sep 2024 – Present

   Malta

   Came back as Chief Marketing Officer and rebranded / transformed company to run mediabuying and affiliate management for iGaming Operators. External consultant for multiple Casino brands.
 (Curacao Licensed Brands, Tier1-3 countries)
 Created initial Media Buying department framework. Planning of expansion to Google Ads / Facebook Ads (cloaking). Setting up of Hubspot CRM for client / deal management.
 Implementation of basic weekly / monthly reports. Key partnership negotiations. Experimental Marketing.

2. Head of Acquisition

   youwin

   Mar 2020 – Oct 2024

   Malta

   Worked closely with Chief Marketing Officer and was fully In charge of User Acquisition Department for several Casino / SportsBet brands. Managed to rebrand WinAffiliates affiliate program and expose it to modern CPA affiliates. Brands: YouWin | HepsiBahis, MrOyun, uWin (Curacao License) Success in building small isolated remote teams. Created Media Buying department. Expanded Affiliate portfolio. Introduced external Paid Media deals. Brand exposure on iGaming Tradeshows and Events. Negotiations with key partners (Agencies, Affiliates, Affiliate Platform)

3. Director of Business and Product Development

   InxyAds

   Mar 2019 – Mar 2020

   Malta

   Transformed Traffic Platform to CPA Affiliate Network, New Platform Features Development, day to day Operations and Growth. Planning, building and working on key features of traffic distribution platform. Restructured Media Buying department and it's workflow, employed and educated new people, introduced new tools for media buyers. Optimization of traffic flow between Ad Networks, DSPs, Premium & Direct Publishers, Affiliate Networks, Exchanges, Agencies, Programmatic RTBs, etc. Strategic partnerships with media vendors, publishers and affiliates around the world. Participation in Affiliate Marketing and iGaming Tradeshows. Collaboration with Media Buying department and key Gambling clients. Campaigns for key Betting / Casino clients (CA, US, AU, NZ, DE, FI, FR, IT). Hunting for new potential deals.

4. Head of Media Buying

   InxyAds

   Aug 2018 – Mar 2019

   Malta

   Implementation of key performance metrics. Development of antifraud triggers and traffic quality analysis. Negotiation with traffic platforms for better terms and deals. Integration of new Ad Networks, DSPs, Programmatic RTBs and Partners. Optimization and scaling of traffic on campaign level and traffic source level. VIP campaigns for key Casino and Dating partners, aligning to set KPI's. Searching and testing new traffic sources.

5. Senior Media Buyer

   msales.com

   Jan 2015 – Jun 2018

   Malta

   In charge of Media Buying department and budgets in Leading Performance Marketing Network. Sourcing of new Traffic Sources, initial test campaigns.
 New deals negotiation (Adult and Mainstream Popunder / Banners / Redirects) 
 Initial discussion of possible cooperation with CPA partners
Initial discussion of traffic resale deals Cross-tests of other performance networks
 Campaign management and optimization: Desktop / Mobile / Native Ads / Banners
 Analytics, Searching for profitable / unprofitable segments and sources
Global corrections of traffic routing to offers
 Facebook campaigns for Casino partners (Tier1-Tier3 countries). Traffic acquisition via various AdNetworks / Platforms (PropellerAds, TrafficJunky, TrafficStars, ExoClick, TrafficFactory, JuicyAds, TrafficForce, TrafficHolder, HilltopAds, Adsterra, PopCash, PopAds, Clickaine, RoyalAds, TrafficHunt, ZeroPark).

6. Online Marketing Manager

   Baltijas Apdrošināšanas Nams AAS

   Aug 2009 – Aug 2013

   Latvia, Riga

   Online Advertisement Campaigns (Google AdWords / Facebook Ads / Agencies). Web Project Management of key insurance webpages in Baltic region. Marketing Materials Coordination / Translation Management. SEO (competing for leading Insurance keywords and positions in google). Web Analytics, Social Media

7. Founder

   blackmoonmedia.com

   Aug 2008 – Jan 2015

   Malta / Latvia

   CPC / CPM Marketing Campaigns (Insurance, Casino)
 Account management on Google Adwords / Facebook Ads
 SEO Consulting

8. Affiliate Program Manager

   HAG Group

   Dec 2007 – Jul 2009

   Latvia, Riga

   Created Affiliate Program based on NATS Affiliate/Membership Tracking Platform. Affiliate Management for niche sites in Adult industry. Review of Affiliate Payments. Traffic Management / Distribution of visits through Network of sites. Media Buying according to monthly budgets Marketing Coordination and Analytics. SEO optimization of niche site pages.

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