iGaming Industry News & B2B Insights

In iGaming, traffic is measured not by page views, but by registrations, FTDs, and long-term player value. That’s why the traffic source directly affects conversion rates, campaign costs, and overall affiliate performance. The main traffic sources in iGaming today: SEO PPC Push & Pop Ads Native Ads Social Media Telegram More than 70% of iGaming tra...

ELA Games has seen significant growth in the Romanian market by matching classic aesthetics with modern features. This has resulted in a 244.52% increase in active users and a 239.74% rise in bet counts. By providing a natural path for traditional players to find more rewarding sessions, the studio is helping operators see better results through a ...

Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, marking another milestone in the company’s 10-year track record in iGaming technology. The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform ...

BetOnGames , the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash —a sports-themed crash game built around live multiplier progression, player-driven cashout decisions, and fast-cycle gameplay designed for modern online casino audiences. The new title enters one of iGaming's fastest-growing content categories. Cras...

Choosing a paid traffic channel isn't just a media-buying decision. It shapes acquisition costs, conversion quality, and long-term revenue potential. Google Search, Facebook, and native advertising each play a different role in the funnel. Some channels capture users ready to convert, while others create demand and build scale. The challenge for af...

Tomorrow, Big Deal Show goes live, bringing a completely new format to the affiliate market. Big Betty Partners launches the first iGaming TV sales show inspired by the golden era of 60s television. Live atmosphere, exclusive activities, valuable prizes, and Big Betty energy — all on one stage. Quick Check Before the Broadcast Date & Time: June 5, ...

Traffic in iGaming moves fast these days, darling. Affiliates launch new funnels every week, Tier-1 competition keeps climbing, and every traffic source demands a different monetization strategy. The market rewards partners who understand retention, tracking, and long-term player value. That’s exactly why affiliate management became one of the key ...

3-June-2026 Yggdrasil Gaming, the leading casino games supplier renowned for its popular “ Vikings Go” franchise, has announced two new partnerships with South African operators, Lucky Fish and Bet Set Win. Through an integration facilitated by Intelligent Gaming, players at both operators now have access to Yggdrasil’s latest game releases, alongs...

Infingame , a leading iGaming aggregation provider, today announced a new partnership with Evoplay, an award-winning game development studio known for its innovative and immersive gaming experiences. Through this collaboration, Evoplay’s portfolio of high-performing titles is now fully integrated into Infingame’s aggregation platform, further stren...