Marketing Decoded: 7 iGaming Leaders Reveal the Strategies Behind ICE Barcelona's Biggest Brands

January 27, 2026 — iGaming Real Talk and iGaming Republic announce the launch of "Marketing Decoded," an exclusive interview series presented by Excellent Expo that spotlights the iGaming industry's leading marketing minds from ICE Barcelona 2026. 

The project took place last week at ICE Barcelona, which ran from January 19-21, 2026 at Fira Barcelona Gran Via. Marketing Decoded features seven in-depth interviews with Chief Marketing Officers and marketing leaders from large B2B providers, exploring the latest marketing trends shaping the iGaming industry in 2026. 

The interview lineup features an impressive roster of industry leaders, including Märit von Stedingk (Alea), Yaroslava Romaniv (GR8 Tech), Valentina Bagniya (SOFTSWISS), Elen Atanesyan (18Peaches), Tereza Melicharkova (Elantil), Irina Veselkova (Endorphina), and James Bennett (EveryMatrix). 

"This is a unique opportunity to capture the collective wisdom of our industry's marketing innovators at one of the most important events on the iGaming calendar," said Surya Palli, Creator & Podcast Host of iGaming Real Talk. "Marketing Decoded will provide actionable insights that professionals can apply to their own strategies." 

"I love this project because it stems from our marketing experience in the B2B iGaming space," said Bianca Mathe, CEO & Publisher of iGaming Republic. "It is exhilarating to hear the behind-the-scenes stories of the marketing people. They are not given enough 

credit, and ICE Barcelona was a true display of marketing creativity that needs to be celebrated." 

"At Excellent Expo, we understand that great exhibitions are built on compelling stories and strong brand visibility," said Jakub Dębczyński, CEO of Excellent Expo. "Supporting Marketing Decoded aligns perfectly with our mission to help brands create memorable experiences at trade shows. We're proud to support this initiative that brings the industry's

brightest marketing minds together and shares their insights with the broader iGaming community." 

The collaboration brings together two powerful media forces in the iGaming space. 

iGaming Real Talk, a leading podcast known for its authentic conversations with industry leaders, reaches 8,000 to 12,000 viewers per episode across multiple platforms. With Surya Palli’s 24,000 LinkedIn followers generating 250,000+ impressions in the last 90 days and a WhatsApp community of 300+ verified members growing weekly, the platform has become a trusted voice in the iGaming space. 

iGaming Republic, established in September 2025 under the leadership of CEO and Publisher Bianca Mathe, is an emerging media hub that attracts 3,000 unique website visitors monthly and has generated over 500,000 impressions in the past 100 days across its platforms. 

Marketing professionals, B2B providers, and industry decision-makers are encouraged to follow the series for insights into emerging marketing trends, proven strategies, and expert perspectives from the industry's most innovative leaders. 

About Excellent Expo 

Excellent Expo is a leading exhibition stand design and construction company based in Poznań, Poland, specializing in creating exceptional trade show experiences for global brands. Founded in 2013, the company has built a strong reputation across European markets for delivering high-quality, innovative exhibition stands and comprehensive event solutions. Learn more at: excellent-expo.eu. 

About iGaming Real Talk 

iGaming Real Talk delivers authentic conversations with iGaming industry leaders through its podcast, WhatsApp community, and multi-platform content distribution. With a focus on real insights and actionable knowledge, the platform has become a trusted voice in the iGaming community. Learn more at: igamingrealtalk.com. 

About iGaming Republic 

iGaming Republic is an emerging media hub featuring breaking news, industry insights, and connections across the iGaming world. With a strong team backed by over 25 years of iGaming experience, the platform delivers comprehensive media distribution and industry analysis. Learn more at: igamingrepublic.com.