04.02.2025 · 3 min read

Introducing iGaming Startups Series: Featuring SSTrader

As part of our iGaming Startups series, we’re excited to feature SSTrader, a company revolutionizing sports betting with AI-driven insights and analytics. SSTrader provides bookmakers, players, media, and affiliates with cutting-edge solutions through a scalable API, delivering real-time insights that transform the betting experience.

About SSTrader

Founded in 2021 by Georgi Apostolov and Tihomir Ganev with strategic leadership from Boris Chaikin, SSTrader was built by sports betting experts and tech enthusiasts. With decades of experience in trading and technology, the team recognized the need for more advanced, data-driven solutions in the sports betting industry.

What SSTrader Offers

SSTrader provides game-changing AI solutions that bring interactive and intelligent analytics to sports betting. Key offerings include:

World’s First AI Tipster – Watches every soccer game globally, detects patterns, and provides real-time predictions based on Expected Goals (xG) and other key metrics.
Scalable API – Available in over 10 languages, allowing brands and operators to integrate real-time AI-powered betting insights seamlessly.
ChatSST – The First Chatbot for Football Predictions – Offers pre-match and in-play predictions using real-time analytics like xG and the Momentum Index, making sports betting more interactive and engaging.
AI Smart TV for Retail Bookmakers – A Bloomberg-style sports data channel that provides real-time predictions, trends, and betting insights for retail betting shops.

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What Makes SSTrader Unique?

Unlike traditional betting tools, SSTrader is bringing AI-powered insights to a wider audience at an affordable price. While the industry has long been controlled by a few major players, SSTrader’s scalable API and interactive AI technology allow both brands and individual bettors to gain valuable, real-time insights.

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Challenges and Achievements

Challenges Overcome

One of the biggest challenges SSTrader faced was pitching its products to major industry players. The team encountered resistance from larger companies reluctant to embrace new technology. However, their commitment to innovation and product excellence led to successful integrations with CT Interactive and Palmsbet, proving the value of their AI-powered solutions.

Key Milestones

Over 35,000 users engaged with ChatSST, with more than 200,000 questions asked.
Hundreds of paying customers, including traders and risk managers, validating the platform’s success.
Successful industry partnerships, strengthening the platform’s reach and credibility.

Future Roadmap

SSTrader is focused on expanding AI-driven betting insights across more sports, including basketball, tennis, American football, and baseball. The company is also integrating with a leading feed provider to enhance its data accuracy and usability.

Founder’s Perspective

The SSTrader team is passionate about pushing the boundaries of sports betting technology. Having spent years in trading and sports analytics, they see AI as the future of the industry, bridging the gap between traditional bookmakers and modern bettors.

📢 “True innovation isn’t just about technology—it’s about making AI-powered insights accessible to everyone in sports betting.”