13.01.2026 · 1 min read
Endorphina Brings Cockroach Chaos to ICE Barcelona
Leading slot game provider Endorphina has announced its participation in ICE Barcelona 2026, where the company will unveil one of its most unconventional exhibition concepts to date. Located at Booth 2V70, Endorphina’s stand will be fully inspired by its upcoming slot release, Cockroach Fortune, set to launch this January.
Moving away from clean and predictable exhibition formats, Endorphina has designed an immersive booth that resembles a lived-in apartment taken over by cockroaches. The insects appear throughout the space – in the interior design, visual details, and creative Meet Us banners, where cockroaches crawl across the faces of Endorphina’s team members.
The concept reflects the spirit behind Cockroach Fortune and the brand’s approach to creative marketing: bold, playful, and impossible to ignore. Known for their resilience and ability to survive in any environment, cockroaches serve as a visual metaphor for standing out in a competitive iGaming landscape.
Visitors to the booth can expect interactive elements inspired by the game’s universe, unexpected details around every corner, and a layout designed to encourage relaxed, informal conversations rather than traditional stand meetings.
Beyond the creative experience, Endorphina will also present its latest slot titles, showcase its full game portfolio, and engage with partners on topics such as performance, integrations, and expansion in regulated markets.
Endorphina has built a reputation for turning major industry events into creative brand moments – from its Baywatch-inspired activation in Lisbon to its construction-themed stand in Rome. With its cockroach-led takeover in Barcelona, the company continues to push the boundaries of how iGaming brands show up on the exhibition floor.
