09.10.2025 · 2 min read
Champions Don’t Park: Bet It Drives Podcast by GR8 Tech Returns with Rasmus Sojmark as the First Guest
iGaming’s favorite moving talk show is back, and it’s shifting into high gear. Season 2 of Bet It Drives, powered by GR8 Tech, swaps London’s skyline for Lisbon’s sunlit streets, bringing a faster, sharper, and more vibrant on-the-move format to Portugal’s capital.
“London taught us how to swap a studio for the street and unlock honesty in motion. Now Lisbon turns up the volume, and the conversations keep pace. Season Two of Bet It Drives continues to capture what GR8 Tech stands for—performance, innovation, and the relentless drive to be better. Every guest brings a new perspective that keeps the industry—and us—moving forward,” said Yevhen Krazhan, CSO at GR8 Tech and Bet It Drives host.
The season opens with Rasmus Sojmark, CEO and Founder of SBC and Sport Global Group. Rasmus has been in betting and gaming for 20 years and is regarded as one of the sector’s leading networkers and business facilitators. He grew SBC from London meetups into a global conference portfolio (SBC Summit Global/Americas/Rio/Malta) and the SBC Awards, while building a B2B media network publishing 100+ stories daily (SBC News, CasinoBeats, SlotBeats, SBC Americas, SBC Noticias, Lottery Daily, Payment Expert).
During the ride, Rasmus opens up about:
How the Legends charity match came together alongside SBC Summit Lisbon, assembling Portugal icons Figo, Pepe, Deco, and Nani, and targeting €1M for charities
Why he moved from EveryMatrix to SBC
How iGaming awards are decided—from thousands of entries to shortlists, with 8–10 independent judges and the politics that follow
The song that is SBC and the music that uplifts
The wildest recent headline he published
“Network or no-work”: paid headlines, new award categories, and what gets a “maybe” vs. a hard “no”
A candid confession on perfectionism, avoiding the limelight unless prepared, and leadership shaped by his military service
His champion rule: “Never give up. Be relentless. Be consistent in your goals.”
Watch or listen to Season 2 Episode 1 on:
The momentum continues with upcoming episodes featuring Tiago Pereira, Kyrylo Korobka, and Kelly Kehn. Each brings a unique perspective from the intersection of gaming, innovation, and leadership.
The next chapter of iGaming is written by champions who play by the Rulebook, so meet GR8 Tech at booth 5028-2 at SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help operators scale, localize, and dominate with confidence.
About Bet It Drives
Bet It Drives Show, powered by GR8 Tech, is your Front Seat in the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.
It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.
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