12.02.2026 · 2 min read

Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths

Season 4 of Bet It Drives is here, and it starts with risky topics and debate between two industry leaders. Cedomir Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, hit the road to tackle the topics most people avoid: what awards really prove, whether big expo booths are worth it, where marketing money actually goes, why regulation can fuel the grey market, and whether a CEO can be highly visible and highly effective.

One of the episode’s takeaways comes in a single line: “If the booth is big, that’s growth… If the booth is very opulent, that’s ego.” It’s exactly the kind of practical, uncomfortable truth this season is built on.

Besides the debates and controversial topics, as they ride through rainy Barcelona during ICE, both Cedomir and Oleksandr pull off dramatic prank calls during the “Confess or Call” part of the podcast. On top of that, Cedomir shares his wildest iGaming conference party stories, and Oleksandr opens up about the shadiest thing he’s done in his work life.

During the ride, they dig into:

How much exactly do iGaming companies spend on conferences
What percentage of the money goes into marketing
When did grey markets begin accelerating
What doesn’t make sense about regulation in the United States and the United Kingdom
How much money goes to the affiliate budget

“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives.

Season 4 started with an unfiltered CEO debate, and the next three rides keep the same edge: strong opinions, sharp topics, and even less room to hide: Max Krupyshev goes deep on crypto payments and what they change in iGaming, Akhil Sarin on streaming-first acquisition and sponsorship power plays, and Marek Suchar tackles the realities of esports betting infrastructure and where the ecosystem still gets it wrong.

Watch or listen to Season 4, Episode 1 on:

About Bet It Drives

Bet It Drives Show, powered by GR8 Tech, is your Front Seat in the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.

It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.