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A €600 CPA looks mighty boss on the homepage, darling. But here's where the real game begins: how was that number calculated? CPA isn't picked out of thin air. It's built around projected player LTV, traffic quality, retention, and long-term NGR. That's why two affiliates can send the same number of FTDs and walk away with completely different deal...

September 9, 2026 – ThrillTech is returning to the SBC Summit Lisbon from September 29 to October 1, showcasing its market-leading side-bet jackpots and unveiling a brand-new product to the industry for the very first time. Visitors can meet the team in Hall 2 at Stand B331, where the company will demonstrate how its innovative side-bet products he...

Disclaimer: All company names, characters, and C-suite figures mentioned in this article are entirely fictitious. Any resemblance to real entities, active B2B platforms, or executives living, dead, or currently trapped in endless compliance reviews is purely coincidental. Look at LinkedIn, industry podcasts, or conference panels today, and you will...

After tracking performance across its sweepstakes-focused game catalog, Infingame , a leading aggregator in the iGaming industry, finds that the titles built for real-money casinos rarely translate directly, and breaks down what does. Infingame has shared findings from its internal performance data, looking at what separates games that build repeat...

Willemstad, Curaçao, September 7th, 2026, PlayNewswire 1win is expanding its crypto offering by introducing USDC deposits and withdrawals via the Solana network and by participating in new Web3 community initiatives, including Sona’s fundraising campaign supporting emergency efforts in Nepal. The developments come as the company continues to broade...

Monday, 9:00 AM. I open Adform, Google Analytics, PowerBI, Spreadsheets, a Tracker, my suppliers' dedicated dashboards, and backoffice. And I start checking manually. How is programmatic doing? How do the markets and brands look? Any red flags? Does the marketing data match what's happening in backoffice? Do we have a "tracking issue" again? On top...

SBC Summit 2026 will host the return of Soft2Bet’s industry-focused educational programme on 29 September. Now in its second year, the initiative will explore how prioritising user satisfaction and regulatory compliance can shape the future of the player experience, drive sustainable growth, and support responsible gaming. Soft2Bet announced that i...

Every few weeks, I hear someone say that there is no talent available. Usually, the role has been published on LinkedIn or another job board for several weeks, the applications have not been relevant, and the conclusion is that the market does not have the people they need. But a job board failing to produce the right candidate does not mean the ta...

Digitain , a leading iGaming solutions provider, has secured a new regulated deal with MagicBetting Casino in Belgium, providing the operator with Digitain’s comprehensive Platform, Player Account Management (PAM) and full Casino suite. The new agreement builds on the successful relationship established between Digitain and MagicBetting Online earl...