The Data Backbone for iGaming Operators
Outflink helps casino and sports betting operators turn fragmented marketing and conversion data into one clear source of truth.
We unify data from platforms like Mexos, Playtech, Income Access, AppsFlyer, and ad channels such as Google, Meta, and Apple Ads — transforming it into clean, actionable insights for acquisition, retention, and ROI optimization.
Our end-to-end solution includes:
Marketing Data Infrastructure: unified pipelines built on BigQuery and Google Cloud.
Performance Dashboards: real-time FTD, NGR, and ROI reporting for all channels and markets.
Consultancy & Implementation: expert support from a team specializing in regulated iGaming data systems.
Trusted by national lotteries and tier-1 operators, Outflink provides the clarity and control needed to scale responsibly in regulated markets.
EST 2017
IL, Tel Aviv
11 - 50 Employees
Outflink gives casino and sportsbook operators full visibility into their marketing performance by unifying data from every ad platform, affiliate system, and internal BI source.
We integrate spend and conversion data from sources like Mexos, Playtech, Income Access, AppsFlyer, Google, Meta, and Apple Ads into one live, trusted dashboard.
Operators use Outflink to:
Track FTDs, NGR, ROI, and CPA across all channels and ads.
Eliminate attribution blind spots and duplicated reporting.
Empower marketing teams to optimize campaigns in real time.
Trusted by tier-1 operators and lotteries, Outflink turns marketing chaos into clarity.
Outflink builds and manages unified data infrastructure for online casinos and betting operators.
Our pipelines consolidate marketing, product, and financial data into BigQuery, providing a single, accurate source of truth across brands and markets.
With Outflink, operators gain:
Scalable cloud-based data pipelines (GCP + BigQuery).
Automated FX normalization, deduplication, and performance metrics.
Ready-to-use Tableau or Looker dashboards for management and marketing teams.
We enable regulated operators to operate with precision, compliance, and confidence.
Outflink takes a pragmatic approach to AI in iGaming, using it to make data systems smarter, not riskier.
Rather than giving external models access to sensitive operator data, we use AI as an interpreter layer: translating user questions into standardized backend queries and transforming outputs into clean, structured responses.
This ensures accuracy, consistency, and full data control — with zero risk of hallucinations or data exposure.
Our team combines deep technical fluency with iGaming domain expertise to design safe, practical, and high-impact AI-powered data tools.
Outflink consolidates marketing and conversion data from multiple platforms into unified analytics dashboards, allowing operators to measure ROI, CPA, and FTD performance across channels in real time.
Our solution is built on Google BigQuery, giving operators a scalable and secure data warehouse where all marketing, product, and financial data is standardized, deduplicated, and ready for analysis.
We deliver interactive Tableau Cloud and custom dashboards that visualize key metrics like spend, NGR, and ROI, helping marketing and BI teams make faster, data-driven decisions.
Outflink automates daily marketing and conversion reporting, replacing manual spreadsheets with a centralized, always-accurate reporting layer accessible to all stakeholders.
Our platform acts as the central intelligence layer for marketing teams, connecting data from Google Ads, Meta, Apple Search Ads, Mexos, and other systems to provide a single view of performance.
Outflink operates as a SaaS data platform with continuous updates, hosting, and maintenance included—allowing operators to benefit from enterprise-grade infrastructure without managing it internally.
We unify spend and conversion data to reveal true campaign profitability and help operators optimize acquisition budgets based on verified FTD and NGR performance.
Outflink links marketing spend to player conversion events, enabling precise attribution from ad impression to first-time depositor and lifetime value tracking.
By combining unified data with trend analysis, our system highlights under- or over-performing campaigns, markets, or channels, empowering teams to reallocate spend for maximum efficiency.
Operators use Outflink to understand which channels and campaigns drive the most cost-effective new players, making acquisition strategy measurable and scalable.
Outflink applies AI safely within the data stack using language models to translate user queries into structured backend requests and standardize outputs, avoiding hallucinations and protecting sensitive data.
We use ML techniques for anomaly detection and predictive modeling to flag unusual campaign behavior and forecast NGR trends, helping operators act proactively rather than reactively.
Our platform integrates seamlessly through APIs, connecting to ad networks, affiliate systems, and BI tools to automate data ingestion and deliver consistent, standardized reporting.
Outflink provides the underlying data infrastructure that powers marketing intelligence for iGaming operators—secure, scalable, and compliant across jurisdictions.
Outflink provides operators with the clean, structured data foundation required for accurate predictive analytics. Our system supports forecasting of NGR, player value, and marketing ROI using machine learning models built on unified, verified data.
Outflink automates multi-source marketing and conversion reporting, turning fragmented channel data into standardized daily summaries and performance dashboards accessible to all teams.
Outflink serves as the data backbone for operators’ BI initiatives, consolidating marketing, financial, and product data into a single source of truth ready for Tableau, Looker, or custom analytics environments.
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