AI-native marketing intelligence built for betting & gaming
Intelitics is an AI-powered marketing intelligence and analytics platform built for betting & gaming businesses. Intelitics is designed to tie every dollar of marketing spend to actual downstream revenue and player value — not just early indicators like first deposits. Unlike generic analytics tools, Intelitics combines real-time event tracking, predictive lifetime value (pLTV) forecasting, and unified performance measurement across all acquisition channels so operators, affiliates, and paid media teams make better decisions faster.
The platform ingests data from paid media, performance partners, and first-party sources, structures it via AI-driven normalization, and delivers insights within minutes instead of month. This includes campaign-level revenue, granular player behavior, and predictive financial outcomes. This enables users to optimize spend, improve CAC:LTV outcomes, and scale confidently with a single source of truth for marketing, analytics, and finance.
Intelitics also supports advanced features, such as cookieless tracking, cohort analysis, dynamic segmentation, and customizable dashboards, all while maintaining strict data security and privacy standards.
EST 2015
US, Costa Mesa
1 - 10 Employees
Intelitics is a marketing analytics and intelligence platform built for iGaming operators, affiliates, and networks that want to understand the true value of their acquisition efforts — beyond clicks and first deposits. The platform connects marketing spend directly to downstream player outcomes such as NGR, predictive lifetime value (pLTV), and long-term profitability, giving teams a clear, actionable view of what actually drives growth.
Unlike traditional analytics or affiliate tracking tools that stop at surface-level conversion events, Intelitics focuses on downstream performance. It supports advanced attribution through postbacks and dynamic variables, enabling operators and performance teams to pass player value signals back into acquisition channels for smarter optimization and bidding. Player-level reporting and cohort analysis help identify high-quality traffic sources early, reduce wasted spend, and improve CAC:LTV ratios over time.
Intelitics is designed to integrate seamlessly with existing marketing stacks and affiliate programs, offering flexible implementation via APIs, postbacks, and automated data ingestion. Real-time dashboards and predictive insights allow teams to act quickly, while maintaining a single source of truth across paid media, affiliates, and partners.
Intelitics provides marketing tools for iGaming teams that want to actively optimize acquisition and performance using real, downstream player data. Rather than acting as a standalone reporting layer, Intelitics equips operators, affiliates, and performance teams with the tools needed to turn player-level insights into smarter marketing actions across paid media and affiliate channels.
The platform enables advanced campaign optimization through postbacks and dynamic variables, allowing downstream metrics such as NGR, early player value, and predictive LTV to be fed back into bidding and traffic decisions. This makes it possible to move beyond static CPA models and optimize spend based on the quality and long-term value of acquired players.
Intelitics also offers flexible segmentation, cohort analysis, and real-time performance monitoring, helping teams quickly identify which sources, partners, and campaigns are driving sustainable growth. Designed for fast implementation and seamless integration into existing marketing stacks, Intelitics supports data-driven decision-making without adding operational complexity.
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