Consulting and agency services related to ESG, CSR, PR and content marketing
Coherentes helps iGaming companies align business performance with purpose. We combine deep industry experience in marketing, communications, and sustainability (ESG/CSR) to support operators, affiliates, and suppliers in building more responsible, transparent, and future-proof organisations.
Our services include ESG strategy and execution, brand positioning, responsible gambling, training, and executive coaching to cultivate ethical leadership and strong company culture. With a unique approach that bridges business, psychology, and spirituality, Coherentes empowers iGaming professionals to grow consciously by creating impact that goes beyond profit.
EST 2018
ES, Pola de Siero
1 - 10 Employees
Coherentes offers tailored ESG and conscious business coaching programmes designed for iGaming companies ready to evolve beyond compliance. Our service helps leadership teams integrate sustainability, ethics, and purpose into their strategy, culture, and communication — turning responsibility into a competitive advantage.
What makes us different:
Industry-Specific Expertise: We understand iGaming’s regulatory complexity, reputation challenges, and player psychology — translating ESG into practical, measurable actions.
Holistic Approach: We go beyond data and reporting. Our method connects business strategy with human behaviour, values, and culture to foster authentic transformation.
Integrated Services: From ESG materiality assessments and sustainability reporting to marketing alignment and executive coaching — all under one roof.
Transparency & Integrity: We advise based on what’s right for your company and the industry, not just what’s easy or popular.
Pricing & Implementation:
Projects are tailored to company size and maturity. A typical 6–8 week engagement includes discovery, stakeholder mapping, materiality analysis, and a roadmap with clear KPIs. Optional add-ons include employee workshops and responsible gambling communication audits. Pricing starts from €2,500 for a focused ESG audit.
Compared to competitors:
While most ESG consultancies lack iGaming expertise and many gaming agencies overlook sustainability, Coherentes bridges both worlds. We speak the language of marketing and responsibility — helping brands future-proof their reputation and attract conscious players, partners, and talent.
Coherentes provides strategic consultancy for iGaming companies seeking to align profit with purpose. We help translate sustainability and ethical principles into actionable business strategies.
Our consulting services guide operators, affiliates, and suppliers in integrating ESG, responsible gambling, and transparency into their core operations and communications.
We design and deliver workshops and courses that build awareness and practical skills around ESG, leadership, and responsible marketing for iGaming professionals.
Coherentes helps brands evolve their positioning and messaging to reflect authenticity, responsibility, and long-term trust — essential in today’s regulated iGaming landscape.
We support companies in shaping a credible, values-driven narrative that strengthens reputation and stakeholder trust across media and industry networks
From sustainability frameworks to governance systems, we offer guidance to enhance corporate responsibility, compliance, and stakeholder engagement.
Coherentes works with corporate teams to embed ethical decision-making, purpose-driven leadership, and measurable ESG outcomes within their organisational culture.
We guide operators and affiliates in developing Environmental, Social, and Governance (ESG) strategies, reports, and policies that strengthen compliance, transparency, and stakeholder trust.
Our Corporate Social Responsibility (CSR) work focuses on helping iGaming brands create genuine social value — from responsible gambling initiatives to community engagement and ethical communication.
Coherentes helps iGaming companies integrate sustainable practices into their business models — balancing profit, people, and planet to ensure long-term resilience and positive impact.
MartinCasino
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11.03.2025
Creative and knowledgeable
Floris Assies is one of the most creative people I’ve met in the iGaming industry. He has a deep knowledge of affiliate marketing and content marketing across different markets, with a focus on sustainable business practices and ESG. We hired Floris to train our new writers, and we’re happy with what he delivered. He’s not just knowledgeable, but also inspires writers to create better and more creative content – something often missing in an industry so focused on conversions and instant ROI.
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Jamie de Graaf
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10.03.2025
Dedicated iGaming professional
Having worked with Floris since 2017, I can confidently say he is both a skilled professional and a dedicated advocate for responsible iGaming. His expertise in SEO, SEA, and project management in the field of iGaming is matched by his ability to lead to the rapidly changing industry with precision. Beyond his technical skills, Floris is a true team player — collaborative, open to feedback, and always focused on achieving the best results. He brings a positive and proactive approach to every project, making him a pleasure to work with. I look forward to our next collaboration.
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Lennard (Media Core)
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28.02.2025
Outstanding partner
I've been working with Floris for about four years now, and during that time, we've produced a lot of content together for various affiliate websites. It's always a pleasure to take on projects together due to his flexibility, open approach, and freedom, which consistently lead to great results. Floris knows how to motivate, is open to feedback, and gives you complete freedom in your approach while also thinking critically and providing valuable suggestions. In the projects we've worked on together, our collaboration has always felt like a continuous and complementary partnership.
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Andreas Hofmann
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27.02.2025
Cooperation
I am working now for 6 months together with Floris and his team. Coherentes is very well connected within the iGaming industry. Floris and his team know the market and its mechanics very accurate. It was and it still is a pleasure to work together with Coherentes.
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Stefan Seibel
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26.02.2025
Great Work
Working with Floris is not only professional, but also inspiring and motivating. I not only value his expertise, but also his commitment to every customer project.
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