Job Description
Who We Are:
2up.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
We are looking for an experienced and performance-driven SEO Specialist to lead our organic growth efforts for an online crypto casino platform. In this role, you will take ownership of our SEO strategy to increase search visibility, boost player acquisition, and dominate competitive keywords in the crypto gambling space.
Preferred Candidate:
You are passionate about SEO and thrive in high-competition niches. You appear to be skilled in navigating both white hat and black hat SEO methods effectively. You have a strong grasp of technical SEO, content strategy, and backlink acquisition. You have ranked for challenging keywords and know how to drive real business impact through organic traffic. Ideally, you have prior experience in iGaming, crypto, or affiliate-driven environments.
What You’ll Do:
SEO Strategy Execution: Plan, execute, and optimize a comprehensive SEO strategy across all regions and languages
SEO Analysis: Conduct keyword research and competitive analysis tailored to crypto gambling audiences
On-Page Optimization: Optimize site structure, internal linking, metadata, schema, and on-page SEO elements
Technical Optimization: Identify and fix technical SEO issues (crawlability, indexation, Core Web Vitals, etc.)
Cross-Team Coordination: Collaborate with content and design teams to develop SEO-friendly landing pages, game reviews, and blog content
Performance Monitoring: Track keyword rankings, traffic, CTR, and conversions using GA4, GSC, Ahrefs, SEMrush, etc.
Backlink Strategy: Build and manage high-quality backlinks via outreach, partnerships, and affiliate networks
Algorithm Adaptation: Monitor algorithm updates and adjust strategies accordingly to maintain rankings
Localized SEO: Support localized SEO efforts in key global markets like Asia and Europe
Job Requirements:
Experience: 3+ years of hands-on SEO experience, ideally in iGaming, crypto, or affiliate marketing
Languages: Strong command of English
Keyword Ranking Success: Proven success ranking competitive and transactional keywords in English or multilingual markets
Advanced SEO Skills: Deep understanding of technical SEO and performance optimization
SEO Tools Mastery: Proficient in Ahrefs, SEMrush, Screaming Frog, Google Search Console, and Google Analytics
Strategic Communication: Strong written communication and project management skills
Agile Mindset: Comfortable working in a fast-paced, data-driven environment
Casino Insight: Solid understanding of online crypto casino or sports betting audiences
Bonus Points:
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Experience with online crypto casinos.
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Familiar with top 5 Online Crypto Casinos.
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Previous SEO experience with a crypto casino, sportsbook, or high-traffic affiliate site.
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Basic knowledge of HTML/CSS and JavaScript SEO implications.
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Background in link-building campaigns or managing SEO agencies/outreach teams.
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Fluent in Chinese and/or an additional language other than English.