Senior iGaming SEO Manager

Role Overview

You are not here to “rank keywords.”
You are here to drive high-intent player acquisition through organic search across regulated and grey markets.

This role demands a mix of:

• Technical SEO precision

• Affiliate-style growth hacking

• Deep understanding of player intent, geo nuances, and compliance boundaries

Key Responsibilities

1. SEO Strategy & Execution

• Build and execute end-to-end SEO strategies for:

  • Online casinos/slots

  • Sportsbook platforms

  • Affiliate portals

• Identify high-value keyword clusters (e.g., “real money casino India”, “betting apps Mexico”)

• Develop geo-targeted SEO plans (India, LATAM, Africa, etc.)

2. Content & SERP Domination

• Plan and optimize:

  • Landing pages (conversion-focused)

  • Review pages (affiliate-style)

  • Comparison pages (high CTR intent)

• Work with content teams to ensure:

  • EEAT signals

  • Compliance-safe language

  • Player psychology alignment

3. Technical SEO

• Handle:

  • Site architecture for large-scale casino sites

  • Crawl optimization & indexing issues

  • Core Web Vitals improvements

• Implement structured data for:

  • Reviews

  • FAQs

  • Bonus listings

4. Link Building & Authority Growth

• Execute white-hat + grey-hat link strategies (yes, both—this is iGaming reality)

• Build partnerships with:

  • Affiliate networks

  • Niche publishers

  • PBN ecosystems (where applicable)

5. Performance Tracking & ROI Focus

• Track:

  • Rankings (but not obsessively)

  • Organic traffic quality

  • FTDs (First Time Depositors)

• Optimize campaigns based on:

  • Conversion rates

  • Player LTV signals

6. Competitor & Market Analysis

• Reverse-engineer top competitors like:

  • 1xBet

  • Bet365

  • LeoVegas

• Identify:

  • Content gaps

  • Backlink strategies

  • GEO-specific tactics

Required Skills & Experience

Must-Have

• 3+ years in SEO (with iGaming experience preferred)

• Proven success in ranking high-competition keywords

• Strong understanding of:

  • On-page & technical SEO

  • Search intent mapping

  • Affiliate SEO models

Tools You Should Already Be Comfortable With

• Ahrefs / SEMrush

• Google Search Console

• Screaming Frog

• SurferSEO / Clearscope

• GA4

• AI Tools are plus

Bonus (But Honestly Expected in This Industry)

• Experience working with:

  • Casino affiliates

  • Betting operators

• Knowledge of:

  • Grey hat SEO tactics

  • Cloaking, redirects, parasite SEO

• Understanding of compliance restrictions across GEOs

KPIs (What You’ll Actually Be Judged On)

• Growth in organic FTDs (not just traffic)

• Ranking improvements for money keywords

• Conversion rate from organic traffic

• Cost per acquisition (CPA reduction via SEO)