Marketing Automation Strategist

Join Aristocrat, a top player in the entertainment and content-creation industry, as a Marketing Automation Strategist! This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you!

What You'll Do

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.

• Act as the primary point of accountability for lifecycle automation performance and scalability.

• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.

• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.

• Leverage predictive modeling and advanced personalization features to drive engagement and retention.

• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.

• Complete promotional and bonus campaigns within automation workflows.

• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.

• Identify and resolve automation risks and technical limitations.

• Enforce QA, testing, and launch standards for all automated campaigns.

• Build and complete A/B and multivariate tests to continuously improve performance.

• Monitor and report on important metrics, translating results into actionable insights.

What We're Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.

• Proven hands-on experience with Bloomreach Engagement or a similar platform.

• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.

• Demonstrated experience owning lifecycle or CRM performance metrics.

• Proficiency with Bloomreach features such as weblayers and in-app messaging.

• Experience with Jinja or similar templating logic for dynamic personalization.

• Strong analytical skills to synthesize data into insights and recommendations.

• Excellent communication and collaboration skills.

• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.

• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Тази длъжностна характеристика може да е била прегледана и подобрена с помощта на инструменти с изкуствен интелект с цел повишаване на нейната яснота, последователност и приобщаващ характер. Цялото окончателно съдържание, изискванията за длъжността и решенията за наемане остават предмет на преглед и одобрение от Aristocrat.

Философия на възнаграждението

Предлагаме цялостен пакет от възнаграждения и придобивки, създаден да остане конкурентен на пазара, да подкрепя вашето благосъстояние и да признава приноса ви към нашия успех. Нашият подход се основава на принципа за възнаграждение според представянето, като насърчава и възнаграждава индивидуалния принос. Конкретният ви пакет на възнаграждение ще бъде определен въз основа на фактори като умения, опит, квалификации и местоположение.

В зависимост от вашата роля и местоположение може да имате право на годишни бонуси и стимули, придобивки за здраве и благосъстояние, платен отпуск, пенсионни планове, застрахователно покритие и други местни или законово установени придобивки.

Конкретни подробности относно възнаграждението и придобивките за тази позиция ще бъдат обсъдени по време на процеса на подбор.