At Aristocrat, our attention is on crafting world-class gaming experiences that bring happiness to millions worldwide. As an industry leader, we take pride in our innovative culture, impactful mission, and welcoming work environment. We are hiring a Manager, Product Marketing - Land/Omni Content to join our ambitious Global Regulated Marketing team. This role is vital in communicating Aristocrat's land-based and omni-channel content portfolio as clear customer value, compelling go-to-market initiatives, and effective commercial enablement. Reporting to the Senior Director, Product Marketing, Content (Omni), you will work closely with several teams to support launches, improve product storytelling, and match great content with the ideal customers to promote growth. This is an outstanding opportunity to be part of a team that thrives on creativity, collaboration, and seamless execution!
What You'll Do
- Assist in the creation and implementation of product marketing strategies for Aristocrat's land-based and omni-channel content portfolio.
- Translate product roadmaps, game and intellectual property strengths, customer needs, and market dynamics into clear positioning, messaging, value propositions, and go-to-market plans.
- Partner with Product, Studios, and Commercial teams to align product marketing priorities with core product plans and customer opportunities.
- Plan and coordinate product launches and commercialization activities, including launch readiness, timelines, collaborator alignment, and post-launch follow-through.
- Develop sales enablement and customer-facing materials, including product presentations, pitch decks, game specification sheets, launch toolkits, and content library assets.
- Collaborate with Customer Marketing and Performance teams to tailor product stories and programs for customer segments, regions, and commercial priorities.
- Brief and partner with Creative and Events teams to deliver high-quality campaign assets, trade-show experiences, product demonstrations, and promotional materials.
- Conduct market, customer, and competitive research to identify trends, insights, opportunities, and risks that inform product marketing decisions.
- Partner with Marketing Analytics and Digital/MarTech teams to define success measures, evaluate performance, and recommend improvements to programs and assets.
- Maintain strong operating rigor across assigned initiatives, including clear briefs, prioritization, workflow visibility, asset organization, and communication with collaborators.
- Build effective relationships with internal partners and external collaborators to support consistent product narratives and coordinated execution.
- Ensure product marketing activities and materials align with brand standards, legal and compliance requirements, responsible gameplay principles, company policies, and applicable jurisdictional requirements.
What We're Looking For
- 5+ years of experience in product marketing, go-to-market strategy, brand marketing, commercialization, or a related field, preferably within gaming, entertainment, or technology.
- Demonstrated experience developing product positioning, messaging, launch plans, and sales enablement materials that support customer and commercial outcomes.
- Strong project management skills with the ability to prioritize various tasks, coordinate cross-functional teams, and deliver results on time.
- Experience with project management software (Wrike, Monday.com, Asana).
- Excellent written, verbal, presentation, and relationship-management skills, demonstrating skill in simplifying complex product information into compelling stories.
- Analytical outlook combined with a strong customer focus, able to apply market, customer, competitive, and performance insights to refine decisions and follow-through.
- Experience working effectively in a matrixed, global, and cross-functional environment.
- Good judgment and attention to detail, particularly when working in a regulated environment with legal, compliance, brand, governance, and jurisdictional requirements.
- Creative problem-solving skills, intellectual curiosity, and a passion for gaming content and customer experiences.
- Bachelor's degree in Marketing, Business, Communications, or a related area, or equivalent experience.
This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.
Compensation Philosophy
We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.
Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
Specific details about compensation and benefits for this position will be discussed during the recruitment process.
