Vegas Kings is a design, development and marketing agency serving iGaming operators, platforms, affiliates and B2B suppliers worldwide since 1998.

Moshe & Ashley Adir are the two brothers who founded Vegas Kings and were part of creating the first “internet casinos” in the late 90s.

With almost three decades of industry expertise, Vegas Kings specializes in building high-performance brands, user experiences and front-end products for the global gambling industry.

We deliver growth, innovation and long-term value through services that include:

Design, Brand & Creative

• Full brand creation & identity systems

• UI/UX design for casino, sportsbook & hybrid products

• Custom front-end development for any platform

• Creative asset production for acquisition & retention

• Game design & game art

Website & Product Development

• Complete website builds for casino and sportsbook

• Custom front-end frameworks tailored to platform capabilities

• Optimised user journeys for conversion & retention

• Multi-market localisation and compliance-ready builds

CRM, Strategy & Lifecycle

• CRM consultancy for segmentation, player journeys & automation

• Gamification, retention and loyalty strategy

• Campaign concepting & creative execution

LinkedIn PR & Executive Branding

• Ghost-writing for founders, CEOs and senior executives

• Posting strategy & content calendars

• Presentation design for conferences & investor meetings

• PR event organisation and targeting of high-value gambling executives

Industry Expertise & Market Reach

• 28+ years supporting operators across Africa, Europe, North America, Asia and LATAM

• Strong vertical experience with casino, sportsbook, live casino, sweepstakes and new-market operators

• Proven success in guiding new brands seeking the right platform partners

Vegas Kings remains one of the longest-standing, most specialised iGaming agencies in the world trusted for quality, speed and a deep understanding of what operators need to win in competitive markets.