Traffy is a performance marketing agency that helps casino and sportsbook operators acquire depositing players through in-app traffic. Alongside iGaming, we work with fintech, crypto and mobile app brands, and have delivered 30M+ installs across 50+ GEOs.

What we do for iGaming operators

Traffic buying. We run user acquisition on in-app and programmatic networks including Moloco, Mintegral, Unity Ads, Liftoff and Kwai. Campaigns are optimized for first-time deposits, repeat deposits and retention, not just installs, and can run on CPA, tROAS and other performance models.

Creative production. Static banners rarely work in this vertical, so we build around Playable Ads and video. Creatives are localized with local currencies and payment methods, and new packs are tested on a regular cycle. During the 2026 World Cup, interactive creatives lifted registration-to-deposit conversion from a 28% baseline to 48–52%.

Traffic quality and anti-fraud. Every source is analyzed down to Sub-ID level, with separate blacklists per GEO and network. We filter click injection and click spamming through CTIT analysis, ban device farms through Device ID analysis, and cross-check installs against real user activity. On one World Cup campaign with a $300,000 budget, this blocked 23% of fraud traffic, roughly $70,000.

Retention. Personalized deep links and retargeting keep acquired players active after the event that brought them in. Our World Cup cohorts showed Day-30 Retention 24% above the market average.

Where we work

We work globally, specialising in emerging markets where scale is available but quality control decides profitability: Nigeria, Ghana, Kenya and Tanzania in Africa, and Brazil, Mexico and Colombia in LatAm.

Results

For 1xBet, we drove 137,000 installs and 14,600+ first-time deposits in two months across Nigeria, Ghana and Kenya. For Africa Bet Partners, we cut the cost per first-time deposit in half in Tanzania and raised registration-to-deposit conversion to 60%.

We offer a free audit of your current in-app campaigns at traffy.com.